Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Father’s Day is fast approaching, and the home decor catalog Restoration Hardware offers “101 ways to say, ‘Thanks, Dad” in its latest promotion. Also this spring, Alpenland International — the rebirth of Tyrol International — is actively promoting its collection of gifts and collectibles.

• Letters to the Editor

  : Thanks for the Ben Franklin article. Many direct marketing writers have stated

• AOL Latino Launches National Spanish Language Marketing Campaign

  AOL Latino, Fort Lauderdale, Fla., an Internet service provider for U.S. Hispanics, announced the launch of its largest television advertising campaign

• Coldwater Creek Appoints Retail Brand-Building Veteran to Board

  Coldwater Creek has appointed Jerry Gramaglia to its Board of Directors, bringing significant brand-building experience to the Sandpoint, Idaho-based

• Kentucky Government Selects Webwasher for Internet Usage

  The Kentucky Governor

• ALC Acquires CircTrack

  American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell. Designed to assist publishing executives,

• JobWings.com Acquires Actijob.com

  JobWings.com, owner of Internet job search engine Nicejob.ca, has acquired competing Canadian firm Actijob.com for an undisclosed sum. For jobWings, this

• Internet Use Growing Among Farmers: USDA

  Half of America’s farms and ranches have Internet access and nearly 39% report using a computer for their farm business, according to new data released

• Loose Cannon: Poor Richard’s Inductee

  Two hundred and fourteen years after his death, the Direct Marketing Association has inducted Benjamin Franklin into its Hall of Fame. Was he chosen,

• Drugstore.com Expects $5.2 Million Loss

  Drugstore.com Inc. expects to report a net loss of $4.5 million to $5.2 million for the second quarter. The online retailer expects to report revenue