Chief Marketer Staff

• News Briefs

  JOHN DEERE WORLDWIDE: Cary, NC, tapped Malone Advertising, Akron, OH, to handle media planning and buying for the dealer network of Deere’s Consumer and Commercial Equipment division. Malone will create an ad plan that can be customized for Deere …

• Kraft Adopts South Beach Diet Name

  Kraft Foods will add the South Beach Diet moniker to some of its brands through a multi-year deal with South Beach Diet creator Dr. Arthur Agatston, a cardiologist. Kraft will use the South Beach Diet trademark to flag products that fit the diet, which …

• NY Bus Terminal Transformed into Racetrack

  Manhattan’s Port Authority Bus Terminal looks more like a harness racing racetrack than a place for folks to wait for their ride home. A campaign, launched this week, by the New Jersey Sports & Exposition Authority to promote the summer championship …

• Advo CEO Mulloy Steps Down

  Gary Mulloy, has left his position as Advo Inc.

• EDiets.Com Increases Use of Television Advertising

  EDiets.com, Inc spent $3 million on television advertising during its fiscal second quarter. The company’s total ad spend for the quarter, which ended

• Discounts Off Cover Price: Newsweek Leads the Pack

  Retail industry execs have long claimed that any customer has to be stupid to buy a magazine at the newsstand when circ promotions tell them they would

• FTC: “Do Not Spam” List Would Lead to More Spam

  “Spammed if you do, spammed if you don’t” was the message the Federal Trade Commission gave Congress yesterday regarding a proposed national do-not-e-mail

• Fingerhut Chooses SPS To Facilitate Supply Chain Systems

  Fingerhut Direct Marketing Inc. has chosen SPS Commerce

• Countdown to Circulation Management Show: One Week

  On June 23 and June 24, magazine professionals will gather at New York City

• Catalina Marketing Delays Filing 10-K Report

  Catalina Marketing Corp., St. Petersburg, FL, will hold off filing the annual report that details its most recent financial year with the Securities and