Chief Marketer Staff
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Agencies
Hormel Hypes Summer Reading
Hormel Foods is running a summer-long radio promo for its Kid’s Kitchen microwave meals that encourages kids to read. The effort, called School’s Out Make a Splash with Kid’s Kitchen, uses on-air and in-store ads sending kids to …
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Lunds Changes Carry-Out Recipe
Grocer Lund Food Holdings has cut a deal with Chicago restaurant firm Lettuce Entertain You to put Asian carry-out counters in 17 of its 20 Lunds and Byerly’s stores. The first outlets open in two stores in the fall, with another 15 to open in January …
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Kerry Raises $100 Million Partially Through Direct Mail
Democratic presidential candidate John Kerry announced he has raised over $100 million in the three months since the Super Tuesday primaries on March
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BorderWare and Brightmail Form Partnership
Toronto-based BorderWare Technologies Inc., a network security provider, and Brightmail, an anti-spam technology company, have partnered to offer customers
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Lillian Vernon Chooses Fry to Create New Web Site
Lillian Vernon Corp., Rye, New York, a direct marketing and retailing company, has selected Ann Arbor, Mich.-based Fry Inc., an e-commerce design, development
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Court Approves Spiegel Catalog Sale to Pangea
Spiegel Inc. received approval on Tuesday to sell the assets of its Spiegel Catalog business to investment firm Pangea Holdings Limited in U.S Bankruptcy
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Jolby Signs E-commerce Agreement with Digital River
Jolby LLC, a manufacturer, importer and wholesaler of fine jewelry has signed an e-commerce agreement with Minneapolis-based Digital River Inc. Based
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List and Database News
Action Village Packages Every year, there are 270,000 insert opportunities into this envelope, which contains offerings from the paintball, skateboard
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Discovery Networks Sponsors Armstrong’s Pro Cycling Team
Just as things were looking murky, Lance Armstrong and the U.S. Pro Cycling Team have themselves a new three-year, multi-million dollar sponsor–Discovery Communications, parent company of Discovery Networks. The U.S. Postal Service had long sponsored …