Chief Marketer Staff

• Agencies

  Wisk, Ripken Tout Dirt on 8 Million Bottles

  Unilever touts dirt in an on-pack and online contest for Wisk that stars baseball great Cal Ripken, Jr. The June-through-October promo lets local communities collect on-pack points and the “team” with the most points at the end of the effort wins a …

• Agencies

  Yahoo! And HP Giving Away Hummers

  Yahoo! Finance and HP are teaming up at the U.S. Open in Southampton this weekend to offer golfers a chance of winning a new Hummer H2 by scoring a hole in one. The two companies will take over The Southampton Driving Range on Saturday and Sunday and …

• Sears Signs Multi-Million Deal With Home Design Guru

  As part of its new entertainment marketing strategy, Sears, Roebuck and Co. signed an exclusive, multi-year agreement with television star and home design guru Ty Pennington. Last winter Sears became chief sponsor of ABC’s Extreme Makeover: Home …

• Agencies

  Dasani Teams with Lance Armstrong

  Dasani has teamed with Lance Armstrong in two promotions tied to his attempt at winning a sixth Tour de France this summer. This month, the Go for Six instant-win game offers participants a one-in-six chance at winning some Armstrong related prizes each …

• Kellogg Names Montie U.S. President

  Kellogg Co. has promoted Jeffrey Montie to president of Kellogg North America, overseeing all U.S. divisions. The divisions include Morning Foods; Snacks; Natural & Frozen Foods; Club; and Food Away From Home, as well as Kellogg Canada. Montie had been …

• Seinfeld and Superman Land on TBS

  This week, Turner Broadcasting System is putting a new twist on American Express’ Webisode starring Jerry Seinfeld and Superman. The first four-minute Webisode launched in May and had previously been shown in its entirety on NBC after the Friends finale …

• General Nutrition Centers Takes a Hike

  General Nutrition Centers has formed a promotional alliance with the largest walking club in the U.S., the American Volkssport Association. AVA’s 350 local clubs will meet at GNC stores to begin (and end) group walks, which average 75 participants each. …

• Agencies

  Baja Fresh Sweeps Touts The Terminal

  Baja Fresh is using a sweepstakes to promote the release of the film The Terminal. The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh …

• New Briefs

  CRAYOLA: is debuting a line of Spider-Man 2 toys and activities to coincide with the release of the movie on June 30. Kids can melt crayons and mold them into their own Spider-Man characters with the Spider-Man 2 Character Maker available exclusively at …

• Ford Gets Naming Rights to FedExForum Garage

  The naming rights to the main parking garage connected to the soon-to-open FedExForum have been sold to Ford Motors Co., according to a published report. Terms of the deal were not disclosed. The arena will be home to the National Basketball …