Chief Marketer Staff

• Yahoo Launches Chinese Language Service

  Yahoo has debuted its Chinese-language service Yisou. Yahoo China, the Chinese unit of the Sunnyvale, CA firm, said the launch of Yisou, which means “No.

• Mail Stream: A Report on Incoming Direct Mail

  The Neiman Marcus Group recently launched the premier edition of Master Chef, a catalog geared to at-home chefs who “know and demand the best.” Catholic mailer The Capuchin Franciscans of the Province of St. Mary

• West Virginia Revises Rules for Direct Mail Grants

  The West Virginia Tourism Commission has begun approving matching grants for direct mail programs under revised guidelines. More than $4 million in grants

• List and Database News

  Flaghouse Direct Media Inc. has been appointed to manage a list portfolio for Flaghouse. It includes a master file with 259,841 buyers of physical education

• Microsoft Program Promotes Online Marketing

  Microsoft Inc. has launched an advertising program to promote online marketing and advertising. Creative directors and agencies participating in the MSN

• NBA TV Launches Campaign for Playoffs

  NBA TV, a television network run by the National Basketball Association, has launched its marketing campaign to highlight itself as a station the NBA

• Loose Cannon: IM Yours, UR Mine

  The New England Direct Marketing Association just concluded its annual conference, which was held in a suburb of Boston. The conference

• Short Cuts

  Tim Mellors has joined Grey Worldwide North America as president and chief creative officer. Mellor is the first to hold this title at the agency. He

• Henry Schein Expands in Europe

  Melville, NY-based Henry Schein Inc. has acquired the German based Demedis Group and its Italian affiliate Krugg S.P.A, which operates direct marketing

• Xcelpus Prepares DRTV Campaign

  Xcelplus International Inc. has turned to direct response television to reintroduce a line of automotive engine products to the consumer market. DRTV