Chief Marketer Staff

• Medco Shuts NJ Call Center, Lays Off 900

  Medco, the pharmaceutical benefits manager, has laid off 900 employees, about 7% of its workforce, as it shut down its Parsippany, N.J. mail order pharmacy

• List and Database News

  Modern Paints & Coatings Active Recipients This file offers 7,444 active recipients of this industry publication. The source is direct mail. Selections:

• Short Cuts

  Teleweb has tapped eOn Communications Corp. to provide its eQueue telemarketing system at its call center in Beijing.

• Microsoft Program Promotes Online Marketing

  Microsoft Inc. has launched an advertising program to promote online marketing and advertising. Creative directors and agencies participating in the MSN

• Henry Schein Expands in Europe

  Melville, NY-based Henry Schein Inc. has acquired the German based Demedis Group and its Italian affiliate Krugg S.P.A, which operates direct marketing

• Xcelpus Prepares DRTV Campaign

  Xcelplus International Inc. has turned to direct response television to reintroduce a line of automotive engine products to the consumer market. DRTV

• Loose Cannon: IM Yours, UR Mine

  The New England Direct Marketing Association just concluded its annual conference, which was held in a suburb of Boston. The conference

• List and Database News

  Flaghouse Direct Media Inc. has been appointed to manage a list portfolio for Flaghouse. It includes a master file with 259,841 buyers of physical education

• NBA TV Launches Campaign for Playoffs

  NBA TV, a television network run by the National Basketball Association, has launched its marketing campaign to highlight itself as a station the NBA

• Short Cuts

  Tim Mellors has joined Grey Worldwide North America as president and chief creative officer. Mellor is the first to hold this title at the agency. He