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Chief Marketer Staff

  • Taco Bell Signs with MLB

    Taco Bell and Major League Baseball Properties have reached a three-year sponsorship agreement making Taco Bell the Official QSR of Major League Baseball. The agreement runs through the 2006 Major League Baseball season. Taco Bell gets exclusive …

  • Agencies

    Dallas Burns Team’s ID

    The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches …

  • News Briefs

    AMP AGENCY: Boston, hired Gregg Arends as VP-group account director; he had been group account director for U.S. Marketing & Promotions, Los Angeles.MARKETING DRIVE WORLDWIDE: has opened a Seattle office under VP-Managing Director Rip Warendorf, who had …

  • Medco Shuts NJ Call Center, Lays Off 900

    Medco, the pharmaceutical benefits manager, has laid off 900 employees, about 7% of its workforce, as it shut down its Parsippany, N.J. mail order pharmacy

  • Collegiate Pacific Acquires Dixie Sporting Goods

    Collegiate Pacific Inc., a sporting goods cataloger for schools, has signed a letter of intent to acquire Dixie Sporting Goods , an independent team sports

  • High Court: No Constitutional Right to Privacy

    The Supreme Court has ruled that people do not have a constitutional right to refuse to tell police their names, in a decision that lets the government

  • MediaWorx Names Three Executives

    MediaWorx, Inc., a direct marketing services company, has named three new senior account representatives: Bruce Gordon, David DePaul, and Leonard Malshefski.

  • List and Database News

    Modern Paints & Coatings Active Recipients This file offers 7,444 active recipients of this industry publication. The source is direct mail. Selections:

  • Short Cuts

    Teleweb has tapped eOn Communications Corp. to provide its eQueue telemarketing system at its call center in Beijing.

  • Mail Stream: A Report on Incoming Direct Mail

    The Neiman Marcus Group recently launched the premier edition of Master Chef, a catalog geared to at-home chefs who “know and demand the best.” Catholic mailer The Capuchin Franciscans of the Province of St. Mary