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Chief Marketer Staff

  • Agencies

    Dallas Burns Team’s ID

    The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches …

  • News Briefs

    AMP AGENCY: Boston, hired Gregg Arends as VP-group account director; he had been group account director for U.S. Marketing & Promotions, Los Angeles.MARKETING DRIVE WORLDWIDE: has opened a Seattle office under VP-Managing Director Rip Warendorf, who had …

  • New Products and Services

    TeleVantage: A predictive dialing system for business-to-business telemarketers– Artisoft Inc., Cambridge, MA.

  • Yahoo Launches Chinese Language Service

    Yahoo has debuted its Chinese-language service Yisou. Yahoo China, the Chinese unit of the Sunnyvale, CA firm, said the launch of Yisou, which means “No.

  • High Court: No Constitutional Right to Privacy

    Collegiate Pacific Inc., a sporting goods cataloger for schools, has signed a letter of intent to acquire Dixie Sporting Goods , an independent team sports

  • MediaWorx Names Three Executives

    MediaWorx, Inc., a direct marketing services company, has named three new senior account representatives: Bruce Gordon, David DePaul, and Leonard Malshefski.

  • Collegiate Pacific Acquires Dixie Sporting Goods

    Collegiate Pacific Inc., a sporting goods cataloger for schools, has signed a letter of intent to acquire Dixie Sporting Goods , an independent team sports

  • High Court: No Constitutional Right to Privacy

    The Supreme Court has ruled that people do not have a constitutional right to refuse to tell police their names, in a decision that lets the government

  • Mail Stream: A Report on Incoming Direct Mail

    The Neiman Marcus Group recently launched the premier edition of Master Chef, a catalog geared to at-home chefs who “know and demand the best.” Catholic mailer The Capuchin Franciscans of the Province of St. Mary

  • Medco Shuts NJ Call Center, Lays Off 900

    Medco, the pharmaceutical benefits manager, has laid off 900 employees, about 7% of its workforce, as it shut down its Parsippany, N.J. mail order pharmacy