Author

Chief Marketer Staff

  • ExxonMobil Launches MasterCard Promo

    Exxon Mobil Corp. has launched a summer campaign to reward individuals who sign up for its branded MasterCard. Benefits for customers who apply for and receive an ExxonMobil MasterCard include a $20 rebate credit toward future Exxon and Mobil gasoline …

  • Agencies

    Houlihan’s Vamps Up Summer

    Houlihan’s Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and …

  • Agencies

    TBS and Verizon Connect Viewers to Reality

    Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored …

  • News Briefs

    HEINEKEN NV: has formed a deal with Mexican brewer FEMSA Cerveza to be the exclusive importer, marketer and seller of FEMSA’s beer brands in the United States.TRACYLOCKE PARTNERSHIP: has reworked its identity to include a logo, Web site and updated …

  • Teddy Bear Throws Scare Into Detroit Judge

    A teddy bear wearing a

  • Martha Stewart Elects Four New Board Members

    Martha Stewart Living Omnimedia Inc. has increased its five-person board of directors to nine seats. The new members are: Rick Boyko, managing director

  • Banta Expands Distribution Facility

    Banta Corp. has enlarged its Harrisonburg, VA distribution center by 179,000 square feet. The facility now encompasses 433,000 square feet. According

  • Anti-Spam Group Offers Guidelines for Mailers, Service Providers and Consumers

    The Anti-Spam Technical Alliance (ASTA) has issued suggestions for Internet service providers, e-mail service providers, and bulk e-mailers regarding

  • Mailers Council Calls for Amendments to Postal Bills

    The Mailers Council has sent letters to key members of the House and Senate, proposing four “amendments” to the postal reform bills in each chamber. In

  • Infomercial Pushes PowerChannel to Hispanics

    PowerChannel Inc. will produce a 30-minute Spanish-language infomercial. The spot, which will tout the company