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  • Revlon Revises Downward its Financial Forecast

    Revlon, Inc. has cut its financial outlook for 2004 and said it will obtain new rounds of financing to help reduce debt. The company said it has revised downward its financial forecasts to about 3% from 8% to 9% citing slower sales in its key U.S. mass …

  • ExxonMobil Launches MasterCard Promo

    Exxon Mobil Corp. has launched a summer campaign to reward individuals who sign up for its branded MasterCard. Benefits for customers who apply for and receive an ExxonMobil MasterCard include a $20 rebate credit toward future Exxon and Mobil gasoline …

  • Agencies

    Houlihan’s Vamps Up Summer

    Houlihan’s Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and …

  • Agencies

    TBS and Verizon Connect Viewers to Reality

    Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored …

  • News Briefs

    HEINEKEN NV: has formed a deal with Mexican brewer FEMSA Cerveza to be the exclusive importer, marketer and seller of FEMSA’s beer brands in the United States.TRACYLOCKE PARTNERSHIP: has reworked its identity to include a logo, Web site and updated …

  • Infomercial Pushes PowerChannel to Hispanics

    PowerChannel Inc. will produce a 30-minute Spanish-language infomercial. The spot, which will tout the company

  • List and Database News

    Oriental Trading Company

  • Mailers Council Calls for Amendments to Postal Bills

    The Mailers Council has sent letters to key members of the House and Senate, proposing four “amendments” to the postal reform bills in each chamber. In

  • Limited Brands To Sell Galyan’s Stake

    Limited Brands will sell its 3.9 million shares of Galyan

  • Teddy Bear Throws Scare Into Detroit Judge

    A teddy bear wearing a