Author

Chief Marketer Staff

  • WhenU Prevails in Utah Court

    WhenU, a global desktop advertising network, prevailed this week in its motion to prohibit the Utah Spyware Control Act. The preliminary injunction was

  • First Entertainment Credit Union Honored for Member Communications

    First Entertainment Credit Union, Los Angeles, received five awards for its member communications programs, which were produced by Redbeard Communications,

  • Web Usage Survey Reveals 75% Accidentally See Porn at Work

    More than 75% of people have accidentally visited a pornographic Web site while at work. Furthermore, 15% have visited such sites more than 10 times,

  • IWCO Direct Announces Details of Expansion Plan

    IWCO Direct, Chanhassen, MN, an integrated direct mail services company, announced plans to increase lettershop capacity by 35% and add capabilities to

  • List and Database News

    Allegro Music Within the last 12 months, 34,366 consumers within the U.S. have purchased a broad range of music, including pop, world, jazz and classical,

  • Silicon Valley American Marketing Association Selects CommerSel

    The San Jose, CA-based Silicon Valley American Marketing Association (SVAMA) has launched a customer relationship management (CRM) service with CommerSel

  • Montana Candidates Agree to Play Nice

    Democrat Brian Schweitzer and Republican Bob Brown, candidates for governor of Montana, have signed each other

  • Bacardi Buys Grey Goose Vodka

    Bacardi Ltd. has agreed to acquire Grey Goose vodka, filling a major gap in the company’s portfolio and fulfilling a long-stated goal to become a serious player in the vodka category. Terms of the deal between Bacardi and Sidney Frank Importing Co. were …

  • New CMO at Coke/Six-Story Digital Ad Debuts

    The new Coca-Cola CEO E. Neville Isdell continues to shake up the upper ranks after assuming the top job June 1. He has promoted Chuck Fruit to chief marketing officer, replacing Daniel Palumbo, who the company said is leaving to pursue other …

  • Revlon Revises Downward its Financial Forecast

    Revlon, Inc. has cut its financial outlook for 2004 and said it will obtain new rounds of financing to help reduce debt. The company said it has revised downward its financial forecasts to about 3% from 8% to 9% citing slower sales in its key U.S. mass …