Chief Marketer Staff

• List and Database News

  Allegro Music Within the last 12 months, 34,366 consumers within the U.S. have purchased a broad range of music, including pop, world, jazz and classical,

• Montana Candidates Agree to Play Nice

  Democrat Brian Schweitzer and Republican Bob Brown, candidates for governor of Montana, have signed each other

• Direct Media Joins with Equifax and Blue Hill to Create Datamarts

  Direct Media Inc. has teamed up with Equifax and Blue Hill Data Services to offer a new suite of model-driven lists. Believed to be the first of their

• Czech Airlines Selects Global Advertising Strategies for U.S. Campaigns

  Czech Airlines has chosen New York-based Global Advertising Strategies, a multicultural marketing and advertising agency, to create and implement two

• WhenU Prevails in Utah Court

  WhenU, a global desktop advertising network, prevailed this week in its motion to prohibit the Utah Spyware Control Act. The preliminary injunction was

• First Entertainment Credit Union Honored for Member Communications

  First Entertainment Credit Union, Los Angeles, received five awards for its member communications programs, which were produced by Redbeard Communications,

• Agencies

  Pro-Democratic Group Accused of Campaign Finance Violations

  Democracy 21, The Campaign Legal Center and the Center for Responsive Politics filed a complaint with the Federal Election Commission (FEC) Tuesday, alleging

• Silicon Valley American Marketing Association Selects CommerSel

  The San Jose, CA-based Silicon Valley American Marketing Association (SVAMA) has launched a customer relationship management (CRM) service with CommerSel

• Bacardi Buys Grey Goose Vodka

  Bacardi Ltd. has agreed to acquire Grey Goose vodka, filling a major gap in the company’s portfolio and fulfilling a long-stated goal to become a serious player in the vodka category. Terms of the deal between Bacardi and Sidney Frank Importing Co. were …

• New CMO at Coke/Six-Story Digital Ad Debuts

  The new Coca-Cola CEO E. Neville Isdell continues to shake up the upper ranks after assuming the top job June 1. He has promoted Chuck Fruit to chief marketing officer, replacing Daniel Palumbo, who the company said is leaving to pursue other …