Chief Marketer Staff

• Rock Financial Resigns With Detroit Pistons

  Rock Financial, a Quicken Loans company, has extended its presenting sponsorship agreement with the Detroit Pistons for the 2004-2005 NBA season. In addition to prominent in-arena advertising, Rock Financial will give Pistons fans the opportunity to win …

• Agencies

  Sony Sponsors Vans Warped Tour This Summer

  Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is …

• Agencies

  McDonald’s Unveils Tony Hawk and My Scene Premiums

  Tony Hawk’s Boom Boom HuckJam Tour and My Scene dolls are the newest premiums to be found in McDonald’s Happy Meals. Beginning tomorrow through July 22, McDonald’s guests will receive one of eight stunt-based toys featuring skateboarding, BMX biking and …

• Spending by Kids to Hit $51.8 Billion by 2008

  Young children are responsible for lots of dollars being spent on food, whether it’s by haranguing their parents in the grocery store to buy them treats or spending their own money. By 2008, children ages four to 12 are expected to be responsible for …

• Agencies

  Wimbledon Meets Grand Central Station

  NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station’s Vanderbilt Hall into a replica of All England’s Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis …

• FOX, MLB Says This One Counts

  FOX Sports and Major League Baseball have partnered to create a multi-million dollar, multi-media promotional campaign designed to drive tune-in for the 75th Major League Baseball All-Star Game, which will be played July 13 in Houston. The campaign, …

• News Briefs

  MATTEL: will launch a line of Barbie clothes and accessories for women later this year. The line debuted in Japan last spring.THE FEDERAL TRADE COMMISSION: has closed its investigation into the proposed $2.6 billion merger of RJ Reynolds Tobacco …

• WhenU Prevails in Utah Court

  WhenU, a global desktop advertising network, prevailed this week in its motion to prohibit the Utah Spyware Control Act. The preliminary injunction was

• First Entertainment Credit Union Honored for Member Communications

  First Entertainment Credit Union, Los Angeles, received five awards for its member communications programs, which were produced by Redbeard Communications,

• Direct Media Joins with Equifax and Blue Hill to Create Datamarts

  Direct Media Inc. has teamed up with Equifax and Blue Hill Data Services to offer a new suite of model-driven lists. Believed to be the first of their