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Chief Marketer Staff

  • Measurability is Greatest Marketing Challenge: Study

    Fifty-five percent of respondents to a recent study said making marketing more measurable was their greatest challenge for 2004. The study on marketing

  • Short Cuts

    HEP Development Services has joined Convio Inc.’s expanding Solutions Partner Program, which offers nonprofits online marketing solutions. Dictaphone

  • AOL to Acquire Advertising.com

    America Online Inc. will acquire interactive marketing firm Advertising.com Inc. in a $435 million all-cash transaction. Advertising.com will remain in

  • Cataloger Bear Creek Gets New Leadership

    In the wake of Bear Creek Corp.’s recent sale to New York-based private equity investor Wasserstein & Co., the direct marketer of fruits and food gifts

  • National Do Not Call Registry Celebrates One-Year Anniversary

    The Federal Trade Commission (FTC) released updated Do Not Call registration and complaint figures yesterday to commemorate the one-year anniversary of

  • Sales Executive – New Client Acquisition (Fort Myers, FL)

    AccuData America, the largest provider of multi-sourced compiled data and database marketing services, is looking for a Sales Executive to join our growing

  • California AG Gets Judgment in “Do Not Call” Lawsuit

    California Attorney General Bill Lockyer has reached a settlement in what might be the first lawsuit filed charging a company with violating the national

  • Sprint Launches B-to-B Campaign

    Sprint has introduced a television and print advertising campaign with the theme “Business is Beautiful Launched earlier this week, the television ads

  • Agencies

    Cola War Hits Daytona Speedway

    The NASCAR race at Daytona International Speedway this summer may be sponsored by Pepsi, but Coca-Cola promises it will make its presence known on the track. Competing in the Pepsi 400 on July 3 will be eight drivers in cars wrapped to promote Coke’s …

  • Agencies

    Strug: Terror Threats Won’t Stop Gymnasts

    NEW YORK—High-profile NBA players such as Detroit’s Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don’t expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. …