Author

Chief Marketer Staff

  • New Products and Services

    Anti-Phishing Solution: protects enterprises through a five-tiered system that helps prevent, detect and respond to attacks, thereby mitigating and eliminating

  • Campbell Cuts 400 Jobs, Launches 29 Products

    Campbell Soup Co. will cut 400 jobs and launch 29 new products in an effort to boost sales and improve earnings. The changes are not expected to affect spending for fiscal 2005, which begins Aug. 1, 2004, but could impact marketing budgets for fiscal …

  • Agencies

    Hampton Hotels Encourages Summer Vacations

    Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting HamptonInn.com as a planning resource and anyone who books a room …

  • Loose Cannon: A Listful of Dollars

    Saddle up for some electronic frontier style justice, buckaroos: There

  • List and Database News

    Penton List Portfolio Penton Media Inc. has appointed MeritDirect to manage all list properties previously managed in-house. The assignment covers 10

  • Joystar Signs With DRTV Agency

    Joystar Inc., an Irvine, CA-based travel services company, has hired the New York agency Euro RSCG 4D DRTV to handle media planning and purchasing for

  • Agencies

    Drug Firm Licenses Software for Surveys

    AstraZeneca the pharmaceutical firm has licensed software to streamline its data collection and surveys, which it hopes, will increase the value of its

  • CoActive Marketing to Report $2.6 Million Loss

    Great Neck, NY-based CoActive Marketing Group Inc., said it expects to report a $2.6 million loss for its 2004 fiscal year, which ended March 31. CoActive

  • MCI to Close Telemarketing Centers

    MCI Inc. plans to shutdown four call centers to reduce cost and as a result of the federal Do-Not-Call list, which has grown to 60 million phone numbers.

  • Post Office and Ebay Reach Co-Branding Deal

    Ebay Inc. will provide free shipping supplies to its customers through an arrangement with the U.S. Postal Service. Customers can request boxes and tape