Chief Marketer Staff
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Eric Mower Acquires PriceMcNabb
Eric Mower and Associates has acquired PriceMcNabb, an integrated marketing communications agency, for an undisclosed sum. Tom Eppes, CEO of Charlotte,
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List and Database News
American Snowmobiler American List Counsel is now managing this file of 41,000 subscribers to this enthusiast magazine. The source is direct mail. Selections:
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Campbell Cuts 400 Jobs, Launches 29 Products
Campbell Soup Co. will cut 400 jobs and launch 29 new products in an effort to boost sales and improve earnings. The changes are not expected to affect spending for fiscal 2005, which begins Aug. 1, 2004, but could impact marketing budgets for fiscal …
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Agencies
Hampton Hotels Encourages Summer Vacations
Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting HamptonInn.com as a planning resource and anyone who books a room …
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Aetna Grows Mail Order Pharmacy
Aetna has increased its capacity for filling prescriptions by mail from 1.5 million to 7.6 million annually. The company said its increased capacity is
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Post Office and Ebay Reach Co-Branding Deal
Ebay Inc. will provide free shipping supplies to its customers through an arrangement with the U.S. Postal Service. Customers can request boxes and tape
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Loose Cannon: A Listful of Dollars
Saddle up for some electronic frontier style justice, buckaroos: There
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Short Cuts
Mary L. Good, dean of the College of Information Science and Systems Engineering at the University of Arkansas, has been nominated to serve on the board
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Agencies
Drug Firm Licenses Software for Surveys
AstraZeneca the pharmaceutical firm has licensed software to streamline its data collection and surveys, which it hopes, will increase the value of its
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Joystar Signs With DRTV Agency
Joystar Inc., an Irvine, CA-based travel services company, has hired the New York agency Euro RSCG 4D DRTV to handle media planning and purchasing for