Chief Marketer Staff

• Account Representative (Newtown, PA)

  We are looking for fast-paced, charismatic people who think outside of the box to join our growing and proactive sales team in Newtown, PA!

• Cabela’s Raises $156 Million from Public Offering

  Sporting goods cataloger/retailer Cabela’s raised $156.3 million in its initial public offering. The Sidney, NE company raised its opening

• Associate Marketing Manager

  This position provides the opportunity to develop strong analytic, budgeting, reporting and client service skills as well as gain an understanding of List/Database Management from the List Owner’s perspective.

• Overture Launches Local Search Listings to Web Sites

  Overture Services Inc. launched Local Match, its sponsored search product that delivers local search listings to consumers searching online for local

• Letters to the Editor

  : Too involved – they should just lock him in a room with a repeating soundtrack

• Catalog Web Sites Have Reliable Options: Survey

  Forty-nine percent of catalog customers feel their Web sites offer reliable and accurate product search options, according to the Millard Group’s most

• Eric Mower Acquires PriceMcNabb

  Eric Mower and Associates has acquired PriceMcNabb, an integrated marketing communications agency, for an undisclosed sum. Tom Eppes, CEO of Charlotte,

• List and Database News

  American Snowmobiler American List Counsel is now managing this file of 41,000 subscribers to this enthusiast magazine. The source is direct mail. Selections:

• aQuantive Acquires Razorfish For $160 Million

  aQuantive, Inc., will acquire interactive agency SBI.Razorfish for $160 million in cash and stock. Coupled with Seattle-based aQuantive’s interactive

• Planner, New Customer Acquisition, Williams Sonoma Inc.

  Develop, implement, and analyze direct marketing plans for the New Customer Acquisition team, with an emphasis on Catalog Prospecting.