Chief Marketer Staff
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Eric Mower Buys PriceMcNabb
Promo shop Eric Mower & Associates bought boutique shop PriceMcNabb to form a full-service agency with six offices and revenues of $155 million. Eric Mower & Associates was drawn by PriceMcNabb’s “excellent reputation in branding, retail and TV …
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Grey Shopping for a Buyer
Grey Global Group went on the block last week, reportedly hiring Goldman Sachs to shop the $1.3 billion global network, the marketing industry’s last independent holding company. Word is Publicis Groupe, WPP Group and Japan’s Denstu are interested; but …
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Catchphrase “You’re Fired” Ignited Success of The Apprentice
NBC’s The Apprentice is one reality show that has resonated with viewers across the country thanks to strategic promotional tactics and its dynamic front man, real estate mogul Donald Trump. To promote the second season of the show, which debuts this …
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Agencies
Woman Injured in Diamond Dig Promotion
A woman in a race to dig for diamonds in the infield at last Thursday’s Delmarva Shorebirds game was rushed to a hospital after she tripped in a crowd of gemstone-hungry mad dashers. “She didn’t find jewelry, but the good thing was, she was treated …
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Ashley Judd to Represent New Estée Lauder Brand
Estée Lauder has signed actress Ashley Judd as the spokeswoman for its new skincare and cosmetics brand, American Beauty. The brand is set to launch in October at Kohl’s department stores. A complete rollout is expected in the fall of 2005. “Ms. Judd is …
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Agencies
GameWorks Gives Away Free Comic Books
This Saturday comic book stores across the country will give away comic books to promote Free Comic Book Day. GameWorks is holding a Spider-Man 2 party this Friday As part of a partnership between Diamond Comic Distributors and GameWorks, all …
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Agencies
Birmingham Fans Getting Free Plungers
Roto-Rooter Services Co. will give away 1,500 plungers at the Birmingham Barons baseball game as part of a sponsorship the plumbing company made last week with the team. Roto-Rooter’s deal includes stadium signage, radio advertising, on-field promotions …
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News Briefs
FAMOUS FOOTWEAR: has been creating awareness of its new Manhattan store with a promotion involving 100 area dry cleaners. Customers picking up their clothes from the cleaners receive them in a customized dry cleaner bag with a hang tag featuring a …
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aQuantive Acquires Razorfish For $160 Million
aQuantive, Inc., will acquire interactive agency SBI.Razorfish for $160 million in cash and stock. Coupled with Seattle-based aQuantive’s interactive
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New Products and Services
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