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Chief Marketer Staff

  • List and Database News

    TruWell Health Products Within the last 12 months, 191,631 consumers have purchased a variety of diet, pain relief and vitamin supplements. Roughly 85%

  • FTC Makes Fake DNC Service Hang Up Practice

    The Federal Trade Commission has issued a final judgment that permanently shuts down Vector Direct, and settles all charges against principals Mike Stafford

  • InfoUSA’s Gupta Opens NASDAQ Market

    Vin Gupta will open the NASDAQ Stock Market on June 30. The event, which will be held in the market

  • Direct Group Acquires Coupon Service Corp.

    Direct Group has acquired Coupon Service Corp. of Jersey City, NJ for an undisclosed sum. “In analyzing this transaction, we looked at CSC’s customers

  • Agency.com Acquires Exile on Seventh

    Agency.com Ltd. has acquired certain assets of the San Francisco-based online advertising agency Exile on Seventh LLC. Terms were not disclosed. Exile

  • Return Path Acquires NetCreations

    Return Path Inc., an e-mail management company, has consummated a five-month relationship with its acquisition of NetCreations Inc., a permission-based

  • Kmart Names Three VPs

    Kmart Holding Corp. last week named three senior VPs to improve customer service. Robert Norton becomes senior VP-stores with responsibility for field and headquarters’ store support. He had been chairman-CEO of FTD Inc. Dene Rogers becomes senior …

  • News Briefs

    CORPLOGOWARE: has signed an agreement with the U.S. Olympic Committee to be an official licensee to produce premium and promotional products for all U.S. Olympic Team sponsors and partners. This partnership between Miami-based CorpLogoWare and the USOC …

  • Agencies

    NASCAR Rejects Diageo as Sponsor

    Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton’s No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing …

  • Matsui and Mets Sign With MassMutual

    NEW YORK—Though he now plays for the New York Mets, Kazuo Matsui is one of the most popular baseball players in Japan and the Mass Mutual Financial Group knows it. The group inked the shortstop—and the Mets—to a sponsorship deal last Thursday that makes …