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Chief Marketer Staff

  • DMA Advises E-mailers to Embrace Sender Authentication

    Marketers using e-mail should get themselves up to speed on e-mail sender authentication, according to the Direct Marketing Association. The DMA is alerting

  • Direct Group Acquires Coupon Service Corp.

    Direct Group has acquired Coupon Service Corp. of Jersey City, NJ for an undisclosed sum. “In analyzing this transaction, we looked at CSC’s customers

  • Agency.com Acquires Exile on Seventh

    Agency.com Ltd. has acquired certain assets of the San Francisco-based online advertising agency Exile on Seventh LLC. Terms were not disclosed. Exile

  • MeritDirect to Manage Penton Media Files

    MeritDirect will assume list management responsibility for the entire Penton Media portfolio. The list properties encompass 1.6 million subscribers within

  • The Sportsman’s Guide Buys The Golf Warehouse

    The Sportsmans Guide has purchased The Golf Warehouse, an online and catalog golf products marketer, from Falconhead Capital, an investment firm. The

  • Kmart Names Three VPs

    Kmart Holding Corp. last week named three senior VPs to improve customer service. Robert Norton becomes senior VP-stores with responsibility for field and headquarters’ store support. He had been chairman-CEO of FTD Inc. Dene Rogers becomes senior …

  • News Briefs

    CORPLOGOWARE: has signed an agreement with the U.S. Olympic Committee to be an official licensee to produce premium and promotional products for all U.S. Olympic Team sponsors and partners. This partnership between Miami-based CorpLogoWare and the USOC …

  • Agencies

    NASCAR Rejects Diageo as Sponsor

    Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton’s No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing …

  • Matsui and Mets Sign With MassMutual

    NEW YORK—Though he now plays for the New York Mets, Kazuo Matsui is one of the most popular baseball players in Japan and the Mass Mutual Financial Group knows it. The group inked the shortstop—and the Mets—to a sponsorship deal last Thursday that makes …

  • CoActive Posts $2.6 Million Loss

    CoActive Marketing Group reported a $2.6 million loss for fiscal 2004, due in part to a change in accounting practices. CoActive had been reporting revenue for partially completed work to the Securities & Exchange Commission, but asked the SEC to …