Chief Marketer Staff

• News Briefs

  WALGREENS: Deerfield, IL, will take part in a 2.5 million direct-mail campaign targeting Hispanic consumers. Walgreens will be part of the August/September co-op mailing of Carmen’s Cupones y Consejos (“Carmen’s Coupons, Tips and Advice”). Walgreens …

• Judge Says State Went Too Far with ‘No Call’ Fines

  Dane County Circuit Judge Maryann Sumi threw out parts of Wisconsin

• DMI to Offer Pivotal Veracity Tools to Clients

  Direct Media Inc. has formed a strategic partnership with Pivotal Veracity to offer that firm’s eContent Scorer and eDelivery Tracker tools to its clients.

• List end Database News

  D-Lenolate Buyers InfoCore is offering an updated file of D-Lenolate herbal supplement buyers. The file lists 6,522 one-year purchasers, and 37, 014 from

• Walgreens Focused on Hispanics With Direct Mail Program

  Drugstore giant Walgreens, Deerfield, IL, committed to Carmen

• Wientzen Stays on as DMA CEO Search Continues

  H. Robert Wientzen, the Direct Marketing Association

• Judge Says State Went Too Far with ‘No Call’ Fines

  Dane County Circuit Judge Maryann Sumi threw out parts of Wisconsin’s ‘no call’ list, ruling that the state overstepped its authority by increasing fines

• Florida AG Announces Settlement With MemberWorks

  MemberWorks Inc. will pay approximately $1 million in fees and refunds for violations of Florida’s Unfair and Deceptive Trade Practices Act. Attorney

• S.C. Secretary of State Files Injunction Against Telemarketer

  South Carolina Secretary of State Mark Hammond filed a complaint Tuesday against On Guard Services Inc., a Greensboro, NC-based telemarketer. The firm

• Agencies

  Sony Pushes Mega Spider-Man 2 Promotions

  Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel’s premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has …