Chief Marketer Staff
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Agencies
News briefs/directmag.com
6/17 SPIEGEL INC. received approval from the U.S. Bankruptcy Court for the Southern District of New York to sell the assets of its Spiegel Catalog business
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Agencies
Lions and Tigers and Bears
Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,
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Agencies
Magazine Logic
Now it’s Newsday. A few months ago, it was Rosie. There seems to be a wave of publications overstating their circulation numbers in statements to the
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Agencies
I Only Have Incentivize for You
I have a weakness for premiums, so when the Incentive Show comes to town it’s as if a traveling sideshow, a political convention and a Broadway opening
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Agencies
Hire Learning
Wanted: Direct Marketing Manager Must have at least five years’ experience, must have a college degree, must have good communication skills, must be a
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Agencies
Data on DEMAND
The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said
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Tuning In
Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
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Digital
The Psychic Mailman
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes