Chief Marketer Staff
-
Agencies
Playing Politics
PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to
-
Agencies
Three’s COMPANY
Corporate financial reports often say less than they really mean. For example, J. Jill attributed a 21.3% increase in first quarter sales to a new emphasis
-
The Information Network Launches Web Site with ECNext
ECNext, Powell, OH, a technology and marketing services provider, launched an e-commerce site for New Tripoli, PA-based The Information Network, a market
-
Better Off at Number 2
As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their
-
Australian DNC List to be Proposed
The Australian Labor Party has pledged to introduce a national “do not call” list in the country, according to wire service reports. This move comes amid
-
Agencies
Data on DEMAND
The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said
-
Tuning In
Broadcast networks broke new ground at this year’s upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming
-
Digital
The Psychic Mailman
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes