Chief Marketer Staff, Author at Chief Marketer

DRINKING BUDDIES

George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands

The Information Network Launches Web Site with ECNext

ECNext, Powell, OH, a technology and marketing services provider, launched an e-commerce site for New Tripoli, PA-based The Information Network, a market

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Red Lobster to Upgrade Loyalty Program

After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing

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letters to the editor

ALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a

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Breeding Mall Rats

Online shoppers flit from site to site, often doing several searches to find what they need. Lee Jay Lorenzen, founder and CEO of Web site developer Altura

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Peapod Works to Strike a Balance

Only 60% of customers who have ordered from Peapod opt in to its marketing e-mails and after a year the number drops to 46%. That’s just one challenge

DISPLAY INNOVATION, VIRAL COUPONING AND GIFT CARD INCENTIVES

ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed

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Promotions and Loyalty Can Play Nice

One way to differentiate your loyalty program from a competitor’s is through promotions. Promotions encourage activity, and without recency of purchase

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TCP Goes Direct With Bulb Promo

After a successful test in Ohio, Technical Consumer Products Inc. (TCP) is set to go national with its first direct effort to consumers under its own

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PR Personified

Not only did the new catalog look terrific, but the press kit was a wonder unto itself. With a die cut here, a die cut there, foldouts galore and more