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Chief Marketer Staff

  • Agencies

    Playing Politics

    PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

  • Agencies

    Three’s COMPANY

    Corporate financial reports often say less than they really mean. For example, J. Jill attributed a 21.3% increase in first quarter sales to a new emphasis

  • Agencies

    letters to the editor

    ALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a

  • Agencies

    Breeding Mall Rats

    Online shoppers flit from site to site, often doing several searches to find what they need. Lee Jay Lorenzen, founder and CEO of Web site developer Altura

  • Agencies

    News briefs/directmag.com

    6/17 SPIEGEL INC. received approval from the U.S. Bankruptcy Court for the Southern District of New York to sell the assets of its Spiegel Catalog business

  • Bearing Fruit

    The raspberries ripen this month. My family inherited a modest patch of raspberry plants when we bought our house. It has tripled in size the last few

  • Hanover Direct Consolidates Wisconsin, Virginia Facilities

    Hanover Direct Inc. will close its La Crosse, WI-based distribution center and merge the operations into its Roanoke, VA facility. The distribution center,

  • Agencies

    Going It on Your Own

    It was 1992. Lois Geller was working at a big general agency as president of the direct marketing division. In that role she was spending 80% of her time

  • Soft Goods Propel Hard Drives

    WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers

  • letters

    Defending coupons Your story, Coupon Crimes, in the April issue gave the industry a black eye. The tone was negative and gave the impression that coupons