Chief Marketer Staff

• Xtra

  6/10 Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville

• Australian DNC List to be Proposed

  The Australian Labor Party has pledged to introduce a national “do not call” list in the country, according to wire service reports. This move comes amid

• Agencies

  Playing Politics

  PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

• Agencies

  Three’s COMPANY

  Corporate financial reports often say less than they really mean. For example, J. Jill attributed a 21.3% increase in first quarter sales to a new emphasis

• British Post Office to Enter Telecom Arena

  The British postal service has joined forces with Cable & Wireless to provide a fixed line phone service for millions of customers throughout the UK.

• Agencies

  Live to Serve and Observe

  Businesses exist not to be measurable, but to serve the consumer. That was one of the ideas Gary Hoover founder of book superstore BookStop and business

• Agencies

  FTC: Do-Not-Spam Not the Answer

  Spammed if you do, spammed if you don’t was the message the Federal Trade Commission gave Congress last month regarding a proposed national do-not-e-mail

• Risky business

  We’ve all heard the old Confucian curse, May you live in interesting times. Are they getting interesting enough for you? Brands across the globe are developing

• Agencies

  Print Buyer’s Market

  Direct marketers are taking advantage of printing services that target customers ever more precisely as the economy struggles to recover from the recession.

• List and Database News

  Chicago Magazine This file of 150,000 subscribers to this city magazine is under new management. The sources are direct mail and agents. Selections: Monthly,