Chief Marketer Staff

• Agencies

  Mailers Hopeful About Postal Reform With Senate Bill Passage

  Mailing groups were optimistic the Senate Governmental Affairs Committee’s unanimous passage of its postal reform bill would finally translate into legislation

• CORRECTIONS:

  We’ve had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 . This year, we isolated revenues generated

• Agency Moves

  Virginia Bates named partner and Chris Steenstra named senior partner at Eric Mower & Associates, Syracuse, NY. Also, Kevin Tripodi promoted to partner

• Agencies

  Promote the Vote

  It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

• Agencies

  Going It on Your Own

  It was 1992. Lois Geller was working at a big general agency as president of the direct marketing division. In that role she was spending 80% of her time

• Agencies

  Covering Their Assets

  The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

• Agencies

  PR Personified

  Not only did the new catalog look terrific, but the press kit was a wonder unto itself. With a die cut here, a die cut there, foldouts galore and more

• Xtra

  6/10 Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville

• Agencies

  Playing Politics

  PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to

• Agencies

  Ad Leaves Buddy in the Dark

  An ad inviting a response doesn’t have to be downright poor to be a makeover candidate. It can be one with good and bad points and lots of room for improvement.