Chief Marketer Staff

• Learn to Fly: How Testing Can Help You Reach Your Goal

  Uh oh. Are you feeling a little tug at your belt loop? It’s only me. I’m tryin’ to get ya down as you fly by the seat of your pants again. C’mon down and let’s have a little chit chat. Recently, I’ve had to put together a series of marketing guides for …

• Email

  How to Benefit from E-mail Appending

  The following guidelines should help you get the most out of appending e-mail addresses to your house file

• Is Our Messaging Getting Lost In Our Medium?

  More and more, marketers seeking to improve performance marketing programs look to both campaign data and effective communication to determine success.

• 2009 Monopoly at McDonald’s: 2010 IMA Award Winner

  2010 IMA Award Winner, Mobile Marketing, Email Marketing, & Promotional Website | Monopoly at McDonald’s is not just a promotion, it’s a tradition, a cult even. The online game has grown since its inception six years ago to nearly 4 million players and 69 million codes entered

• Ben & Jerry’s Do the World a Flavour: 2010 IMA Award Winner

  2010 IMA Award Winner, Promotional Web Site, second place | Ben & Jerry’s does the world a flavor with the introduction of Fairly Nuts, a new consumer-made fair trade ice-cream product

• EyesLipsFace: 2010 IMA Award Winner

  2010 IMA Award Winner, First Place, E-mail Marketing | E-tailer EyesLipsFace (ELF) wanted to engage customers more frequently and provide valuable, useful, individualized information without overloading them with too many messages, all while increasing sales

• Windows 7 Launch Parties: 2010 IMA Award Winner

  2010 IMA Award Winner, Promotional Web Site |

• Nestlé Butterfinger’s “Dude, Where’s My Bar?” : 2010 IMA Awards

  2010 IMA Award Winner, Interactive Web Game | As all great campaigns do, the Simpsons theme matured and the Butterfinger brand needed something fresh and new

• IMarketing Acquires TrackingSoft

  IMarketing Ltd., an online marketing agency, has acquired TrackingSoft llc, developers of ROIAdvantage (ROIA), a system for tracking and optimizing online marketing campaigns.

• Internet Brands Buys ExpertHub

  Internet Brands has purchased ExpertHub, a network of Web sites that connects consumers with attorneys and other professionals, for an undisclosed sum.