Chief Marketer Staff

• Agencies

  Print Buyer’s Market

  Direct marketers are taking advantage of printing services that target customers ever more precisely as the economy struggles to recover from the recession.

• Agencies

  letters to the editor

  ALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a

• Agencies

  Breeding Mall Rats

  Online shoppers flit from site to site, often doing several searches to find what they need. Lee Jay Lorenzen, founder and CEO of Web site developer Altura

• Agencies

  Testing Firm’s Effort Gets 4.5% Response

  A premium offer for a free old-style radio in its first mini-catalog helped an industrial direct marketer surpass its typical response rate. BYK-Gardner

• Risky business

  We’ve all heard the old Confucian curse, May you live in interesting times. Are they getting interesting enough for you? Brands across the globe are developing

• Agencies

  Mailers Hopeful About Postal Reform With Senate Bill Passage

  Mailing groups were optimistic the Senate Governmental Affairs Committee’s unanimous passage of its postal reform bill would finally translate into legislation

• Agencies

  Lions and Tigers and Bears

  Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

• CORRECTIONS:

  We’ve had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 . This year, we isolated revenues generated

• Agency Moves

  Virginia Bates named partner and Chris Steenstra named senior partner at Eric Mower & Associates, Syracuse, NY. Also, Kevin Tripodi promoted to partner

• Agencies

  A Tale of Two CEOs

  If you follow the news from U.S. Postal Service headquarters, you’ve probably noticed a spate of imminent retirement announcements by many middle and