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Chief Marketer Staff

  • List and Database News

    Chicago Magazine This file of 150,000 subscribers to this city magazine is under new management. The sources are direct mail and agents. Selections: Monthly,

  • Agencies

    letters to the editor

    ALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a

  • Agencies

    Breeding Mall Rats

    Online shoppers flit from site to site, often doing several searches to find what they need. Lee Jay Lorenzen, founder and CEO of Web site developer Altura

  • Bearing Fruit

    The raspberries ripen this month. My family inherited a modest patch of raspberry plants when we bought our house. It has tripled in size the last few

  • Soft Goods Propel Hard Drives

    WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers

  • letters

    Defending coupons Your story, Coupon Crimes, in the April issue gave the industry a black eye. The tone was negative and gave the impression that coupons

  • Agencies

    Promotions and Loyalty Can Play Nice

    One way to differentiate your loyalty program from a competitor’s is through promotions. Promotions encourage activity, and without recency of purchase

  • Agencies

    Claria Countersues L.L.Bean Over Spyware Claims

    Claria Corp. countersued L.L.Bean June 3 in response to complaints in May by the cataloger/retailer against Nordstrom, J.C. Penney, Atkins Nutritionals

  • Yankee Candle SVP of Retail Resigns

    Gail M. Flood, senior vice president of retail at Yankee Candle, has resigned. The resignation will be effective after a brief transitional period, according

  • Agencies

    PR Personified

    Not only did the new catalog look terrific, but the press kit was a wonder unto itself. With a die cut here, a die cut there, foldouts galore and more