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  • Nike Signs Deal With First Korean NBA Player

    Sports apparel maker Nike has signed a five-year sponsorship deal with Ha Seung-jin, the first South Korean player in the National Basketball Association. The contract deal was concluded in April but announced last week after the NBA draft. Nike will …

  • General Mills Sales Top $11 Billion

    General Mills’ sales rose 5% to $11.07 billion for fiscal 2004 ended May 30, 2004. U.S. retail operations recorded net sales of $7.76 billion, up 5%. Unit volume rose 4% with gains in all of Mills’ six major divisions: Big G cereal (up 2%), Yoplait (up …

  • A Dose of Reality Works in Anti-Smoking Campaigns: Study

    Anti-tobacco television ads targeting young people are much more effective if they show the serious consequences of smoking as opposed to funny or entertaining ads that say smoking isn’t “cool.” The study, conducted by a researcher at the University of …

  • Wendy’s June Sales Increased 2.3% Due to New Menu Items

    Wendy’s International, Inc.’s same-store sales for June increased 2.3%. The period ended June 27. Same-store sales were impacted by three factors: The Memorial Day holiday was in the June period versus the May period a year ago; Wendy’s ended national …

  • Plaza Sésamo Characters Appear at South American Park

    Plaza Sésamo fans throughout Latin America will soon be able to see characters from the children’s series at Futbolandia, the first soccer theme park in South America. Plaza Sésamo characters will meet and greet fans on weekends throughout …

  • Pokémon Names Uppenbrink to Director of Licensing

    Pokémon USA, Inc has promoted Matthew Uppenbrink to the newly created position of director of licensing. He is responsible for growing the consumer products licensing programs for the Pokémon brand, which includes feature movies, the animated TV series, …

  • Hershey Foods Promotes Four

    Hershey Foods Corp. has promoted a handful of executives under CEO Rick Lenny. Daniel Azzara becomes VP-global R&D to keep up the pace of new products and packaging. David West becomes senior VP-chief customer officer, building on momentum from …

  • News Briefs

    DOONEY & BOURKE: has selected actress Lindsey Lohan as the newest face to represent the leather goods brand. The new campaign will debut in August and the new handbags will hit store shelves shortly after. Previously actress Mischa Barton, star of the …

  • FTC to Fight Spam with U.K. and Australia

    Law enforcement agencies from the United States, United Kingdom and Australia have agreed to share resources to combat international spammers. A memorandum

  • Medifast Boosts Direct Mail

    Owings Mill, MD-based Medifast Inc. plans to launch a new direct mail program to generate sales from a list of more than 100,000 prospective customers