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Chief Marketer Staff

  • WPP Eyeing Grey?

    WPP Group is reportedly looking at Grey Global Group but hasn’t made an offer.The Wall Street Journal reports that London-based WPP may review Grey’s assets, but faces a potential client conflict between WPP’s work for Unilever and Grey’s long-time …

  • News Briefs

    FISHER-PRICE: will collaborate with Sababa Toys to produce classic Fisher-Price toy replicas and card games for retail stores outside of the traditional mass merch arena. Reproductions will be based on classic Fisher-Price pull toys like the Snoopy …

  • Versant to Purchase FastObjects

    Versant Corp. has signed an agreement to acquire FastObjects Inc., which distributes database management products in the U.S. and Canada. In March 2004,

  • Book-of-the-Month Club Launches Genre-Specific Option

    Book-of-the-Month Club has created Smart Reader Rewards, a program that allows participants to select the genre of books they want to receive. The new

  • List and Database News

    Cleverisland.com XactMail will send out messages to up to 800,000 parents on behalf of direct marketers. The filehas been garnered entirely from opt-in

  • Fedex Introduces FedEx Kinko’s to Small and Mobile Businesspeople

    FedEx Corp. has launched an advertising campaign geared at promoting its FedEx Kinko

  • Continental Airlines Sweetens On-Board Incentives for SkyMall

    SkyMall has launched a new incentive program for travelers that take advantage of its in-flight catalog while flying on Continental Airlines or Continental

  • Short Cuts

    Convio, Inc. has received $15 million in financing from a series of new and previous investors, including previous investors Granite Ventures, Austin

  • Home Data Compiler Siegent Acquires Real Estate Web Designer

    Siegent, Inc. has acquired Rechannel Communications Inc of Miami. Rechannel provides Web site design, hosting, data sharing and leads management systems

  • Entertainment Publications Links With Hotels.com

    Entertainment Publications, vendors of the Entertainment book and Web site, has teamed up with Hotels.com. Under the terms of the joint promotion, Hotel.com