Chief Marketer Staff

• News Briefs

  THE DIRECT MARKETING ASSOCIATION: has named John A. Greco, Jr. as its new president and CEO effective Aug. 16. He succeeds H. Robert Wientzen, who will retire after close to eight years as the association’s chief. ROGER CLEMENS: of the Houston Astros …

• Agencies

  The Power of Pins

  Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …

• Daily Racing Form Chooses Accipiter’s AdManager

  Daily Racing Form (DRF) has chosen Raleigh, NC-based Accipiter Solutions Inc.

• FTC: Gateway Learning Rented Info it Pledged to Keep Private

  Gateway Learning Corp. has agreed to settle Federal Trade Commission (FTC) charges that it violated federal law when it rented consumers

• DMA Names John A. Greco President and CEO

  The Direct Marketing Association has named John A. Greco Jr. as its new president and CEO. His tenure starts Aug. 16. He will replace H. Robert Wientzen,

• Horizon Launches Direct Response Planning Group

  Horizon Media, an independent media services agency, has created a Direct Response Planning Group in an effort to expand its direct marketing capabilities

• New Study Shows Phishing Attacks Increasing Rapidly

  The number of unique phishing attacks worldwide will grow an astonishing 115% to 110 unique attacks per month by 2008 from an average of 51 attacks per

• List and Database News

  Classic Gallery of Sport Catalog This file offers 88,217 last-12-month buyers and inquirers from this equine art catalog. The source is direct mail. Selections:

• Artists Gain Revenue with UrbanWorld Wireless, InfoSpace

  InfoSpace Mobile, a provider of mobile content, data infrastructure, tools and applications, and UrbanWorld Wireless, a wireless provider of urban entertainment

• Shell launches Shell V-Power Fuel with National Ad Campaign

  Drivers filling up with premium fuel at Shell stations now can experience Shell