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Chief Marketer Staff

  • PMA Names New Board Members

    The Promotion Marketing Association, Inc. has named newly elected members to its executive committee and board of directors. Rick Murray, the senior director of strategy marketing for the Country Music Association, has been named as the incoming chair …

  • News Briefs

    THE DIRECT MARKETING ASSOCIATION: has named John A. Greco, Jr. as its new president and CEO effective Aug. 16. He succeeds H. Robert Wientzen, who will retire after close to eight years as the association’s chief. ROGER CLEMENS: of the Houston Astros …

  • Agencies

    The Power of Pins

    Rainbow Foods was a 23-store regional supermarket chain in Minneapolis in the late 1980’s when the area was selected to host the 1990 U.S. Olympic Festival. The president of Rainbow, Sid Applebaum was a huge fan of the games and very interested when …

  • List and Database News

    Classic Gallery of Sport Catalog This file offers 88,217 last-12-month buyers and inquirers from this equine art catalog. The source is direct mail. Selections:

  • Artists Gain Revenue with UrbanWorld Wireless, InfoSpace

    InfoSpace Mobile, a provider of mobile content, data infrastructure, tools and applications, and UrbanWorld Wireless, a wireless provider of urban entertainment

  • Shell launches Shell V-Power Fuel with National Ad Campaign

    Drivers filling up with premium fuel at Shell stations now can experience Shell

  • Daily Racing Form Chooses Accipiter’s AdManager

    Daily Racing Form (DRF) has chosen Raleigh, NC-based Accipiter Solutions Inc.

  • FTC: Gateway Learning Rented Info it Pledged to Keep Private

    Gateway Learning Corp. has agreed to settle Federal Trade Commission (FTC) charges that it violated federal law when it rented consumers

  • New Study Shows Phishing Attacks Increasing Rapidly

    The number of unique phishing attacks worldwide will grow an astonishing 115% to 110 unique attacks per month by 2008 from an average of 51 attacks per

  • DMA Names John A. Greco President and CEO

    The Direct Marketing Association has named John A. Greco Jr. as its new president and CEO. His tenure starts Aug. 16. He will replace H. Robert Wientzen,