Chief Marketer Staff

• Hanover Names Pellenberg Domestications President

  Hanover Direct, Inc. has named Charlie Pellenberg president of its Domestications catalog. Pellenberg first joined the cataloger in 1983 where he founded

• Company Moves Call Center Within Illinois

  A Chicago-area marketing company is relocating to Rockford, IL this month and will hire 50 local workers to staff its call center, according to news reports.

• Digital Impact to Acquire Marketleap

  Digital Impact Inc., a digital marketing systems provider, will acquire search engine marketing firm Marketleap, for more than $1.5 million in cash and

• Live From AD:TECH Chicago: Proving Online Marketing Drives Offline Sales

  Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking

• List and Database News

  Fox Chapel Books This file contains 12,990 last-12month buyers of books about crafts. The source is direct mail. Selections: State/SCF/ZIP Price: $100/M

• Live From NCDM: Forrester Research Shows Database Budgets on Rise

  Fifty-nine percent of database marketers surveyed last month by Forrester report that their budgets were up this year, and 63% expect increases for 2004.

• Live From AD:TECH Chicago: E-mail Marketing Strategies

  Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes

• Catalogs Drive Web Sales: USPS Study

  Catalogs drive Internet sales and benefit retailers by enhancing business growth, according to a new U.S. Postal Service study. Among other findings,

• Yahoo Acquires E-Mail Company Oddpost

  Yahoo Inc. has acquired an e-mail startup company it hopes will help it move closer to rolling out further changes to its popular e-mail service, according

• Email

  Live From AD:TECH Chicago: E-mail Marketing Strategies

  Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes