Chief Marketer Staff

• The Day Disco Died in Chicago

  Yesterday marked the 25th anniversary of the day disco died, when as many as 90,000 people showed up at Chicago’s Comiskey Park to participate in radio disc jockey Steve Dahl’s Disco Demolition. The “Disco Sucks” demonstration is widely credited for …

• LeBron Gets Bubblicious Gum Deal

  After a seven year hiatus, Cadbury Adams USA LLC has launched a new advertising campaign for Bubblicious. The campaign features NBA Rookie of the Year LeBron James, the first pro-athlete endorsement for the bubble-gum brand. As part of the unveiling, …

• Buena Vista Sponsors Clay Aiken’s Summer Tour

  In its first major concert tour sponsorship, Buena Vista Home Entertainment has signed on as title sponsor of American Idol singing sensation Clay Aiken’s summer tour. Buena Vista hopes to raise awareness for the special edition DVD release of …

• USA Hockey Selects National Car Rental

  National Car Rental has signed an exclusive agreement with USA Hockey and USA Hockey InLine to be the official car rental provider for their combined membership of more than 595,000. This agreement also makes National Car Rental the official car rental …

• L’Oréal Stocks Fall on Soft Financial Reports

  Beautycare giant L’Oréal reported weak half-year sales of $9.17 billion (7.397 Euros), up 3.6%, but at the low end of analysts’ forecasts. The company’s stock price dropped 4.5% on Friday to 61.70 euros after L’Oréal posted its results last Thursday. …

• News Briefs

  THE RADIATE GROUP: VP-new business development Cory Isaacson has become VP-strategic marketing for Radiate Entertainment Group, Omnicom’s marketing services network that includes GMR. Isaacson joined The Radiate Group in May; he had been a partner at …

• Agencies

  Live From AD:TECH Chicago: Consumer Attention is the New Currency

  Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new “attention economy.”

• Mountain Dew Signs as Sponsor of Action Sports Tour

  Mountain Dew has formed a long-term deal to be the title sponsor of a sports tour. The Dew Action Sports Tour is the first season-long, nationally televised professional tour for skateboarding, BMX and freestyle motocross. The tour includes the Dew Free …

• Caution: HBO’s Promotional DVDs Will Self-Destruct

  As part of the network’s new high-tech promotional campaign, HBO will distribute 80,000 premieres of their new series Entourage using a 48-hour limited play DVD. The discs will be distributed directly to consumers in 11 major markets. Starting last …

• Revlon Gets $960 Million Credit Line

  Struggling cosmetics marketer Revlon, Inc. has received a $960 million line of credit to extend the maturity of much of its debt, which was due to mature next year. Citicorp USA and Citigroup Global Markets, Inc. extended the line of credit. …