Chief Marketer Staff

• Live From AD:TECH Chicago: Consumer Attention is the New Currency

  Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new

• Rapp Collins Names Horvath President of DM

  Rapp Collins Worldwide, has unveiled a new corporate structure and promoted five executives as part of an effort to centralize North American operations.

• Epixtar Acquires Philippine Telemarketing Operation

  Epixtar Corp., a call center operator, will acquire Innovative Marketing Strategies Inc. and its Philippine subsidiary, Innovative Marketing Strategies

• Live From NCDM: Modeling Helps Birch Build Direct Sales

  Thanks in part to a prospect modeling initiative, in three years Birch Telecom has grown its teleservices sales to 20% of its business. Birch is a Kansas

• Live From AD:TECH Chicago: Consumer Attention is the New Currency

  Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new

• List and Database News

  Quinlan Newsletter Subscriber Master File This file contains 345,959 direct-mail-sold subscribers to these legal and business-to-business newsletters.

• Live from NCDM: Sears Takes Several Steps on Retail CRM Journey

  In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according

• DMA: Members Should Stress e-Mail Authentication

  The Direct Marketing Association is urging its members to get serious about authenticating where their incoming e-mails originate, despite the complexity

• Agencies

  Campbell, NBC Give Contest an On-Air Twist

  Campbell Soup Co. has teamed with NBC and Scholastic for an unusual contest that runs on-air, on-pack, in schools and online. The American Dreams Essay Contest weaves a competition into the story line of American Dreams’ third season this fall: …

• Bank of America Plays Ball

  Bank of America has signed sponsorship agreements with both Major League Properties, Minor League Baseball and Little League Baseball. The five-year deal with Major League Baseball Properties makes Bank of America the “Official Bank of Major League …