Chief Marketer Staff

• Cialis Promotes Free Trial and More

  The makers of Cialis, a treatment for erectile dysfunction, are offering a free trial and if customers are not satisfied, will pay for the trial of a competing product. Called the Cialis Promise, customers who have never used the product can download a …

• Agencies

  Tejada Hits a Homer for Century 21 Contestant

  Paula Bowen of Renton, WA, may have never heard the name “Miguel Tejada” until he replaced New York Yankees slugger Jason Giambi in the Century 21 Home Run Derby. But the Orioles shortstop clubbed an event-record 27 homers in Houston Monday, topping a …

• Agencies

  Sony Re-ups for Ozzfest

  Sony Computer Entertainment America reunites with Ozzfest, the long-running summer festival, as a sponsor for a fourth year. The 26-stop festival kicked off on July 10 and concludes on Sept. 4 in West Palm Beach, FL. As sponsor, Sony will feature a …

• Brunswick, Crayola Celebrate Birthdays

  Brunswick bowling facilities have teamed up with Binney & Smith’s Crayola brand to launch the Brunswick/Crayola Birthday Blast. The pair will offer birthday parties for young bowlers at 107 Brunswick facilities. Brunswick will host other events for …

• CoolBrands Expands DSD Ice Cream

  Ice cream marketer CoolBrands will expand its U.S. direct-store delivery system by acquiring Kinnet Dairy’s distribution business from Parmalat. Toronto-based CoolBrands bought Kinnet’s inventory, vehicles, trademarks and customer and route lists for …

• Alloy, Regal Form In-Theater Ad Network

  Alloy has partnered with Regal Entertainment Group to place media and host promos in Regal’s 545 movie theaters. Alloy’s youth marketing agency, 360 Youth, will put plasma-screen kiosks, restroom ads and backlit poster cases in Regal’s Regal Cinema, …

• News Briefs

  SCHLOTZSKY’S: a chain of sandwich-shop restaurants, closed six of its 35 company operated locations last weekend and may shutter more as it seeks to pare expenses. The Austin-based franchiser said it will eliminate about 20% of its corporate staff, or …

• Live from NCDM: Sears Takes Several Steps on Retail CRM Journey

  In 2001, after years of pushing products and services at its customers, Sears, Roebuck & Co. began a “customer relationship management journey,” according

• List and Database News

  Quinlan Newsletter Subscriber Master File This file contains 345,959 direct-mail-sold subscribers to these legal and business-to-business newsletters.

• Live from NDCM: Missing or Messy?

  When marketers decide to send it out for data hygiene, they will get exactly what they ask for-but what they ask for may not be what they wanted. A recent