Chief Marketer Staff

• American IDC Introduces World Wide Marketing Campaign with USO

  American Interactive Digital Channels Corp. (American IDC) is kicking off an international marketing campaign with the United Service Organizations (USO).

• List and Database News

  The Paragon This list contains 593,162 last-12-month buyers from this direct marketer of collectibles. Selections: Dollar amount, gender, state/SCF/ZIP

• Live From NCDM: Multi-Million Piece Mailing to Support Sallie Mae Launch

  A multi-million piece direct mail campaign will drop next month to help launch Tutition Answer, a new student loan product from Sallie Mae. The credit-based

• Olsen Twins Nixed From Milk Ads

  Magazine ads for “got milk?’ starring media moguls Mary-Kate and Ashley Olsen have been retracted indefinitely following a whirlwind of negative media surrounding Mary-Kate’s bout with anorexia and speculation about substance abuse. Mary-Kate, 18, …

• Burger King Names Brenneman New CEO

  Less than a week after CEO Brad Blum stepped down, Burger King Corp. has named Greg Brenneman, a former airline exec, as its new head effective Aug. 1. Brenneman, currently chairman and CEO of TurnWorks, Inc., a Houston-based private equity firm, is …

• Hershey Hosts NASCAR Auction

  Hershey Foods Corp. leverages its NASCAR sponsorship for an online auction that uses candy wrappers as currency. The Reese’s Racing Auction dangles memorabilia from NASCAR’s Reese’s Racing Team (team jackets, lugnuts, even the hood of the No. 21 Pay Day …

• MGM Debuts Consumer Cosmetics

  MGM, a symbol of Hollywood glamour, has launched a line of cosmetics for consumers, a first for a major motion picture studio. The line, MGM Premiere Cosmetics, created by MGM Consumer Products, first became available on QVC and is now selling the …

• Live from Ad:Tech: Online Marketing Drives Offline Sales

  (Direct Newsline)—Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking to clear. “Why do marketers advertise online? Over 30% of them explicitly say they …

• USOC Promotes Grice to CMO

  The United States Olympic Committee has promoted Jim Grice to chief marketing officer, effective immediately. In his new role, Grice will be responsible for overseeing the two largest revenue-generating divisions within the organization: sales and …

• Time Warner Cable Roams Staten Island to Thank Customers

  Time Warner Cable has launched a campaign to thank Staten Island residents for their loyalty and their business by running a Random Acts of Kindness initiative throughout the summer. The promotion began Monday and Time Warner’s Thank You crew is roaming …