Chief Marketer Staff

• Milton Bradley Sponsors Singer Nick Cannon’s Tour

  Talk about brand integration—Milton Bradley is incorporating singer Nick Cannon’s latest song I Can Do That into its Twister Moves game. The classic board game company is also title sponsor of Cannon’s national tour.Twister Moves is a dance version of …

• News Briefs

  CIRCUIT CITY STORES: Richmond, VA, is offering free movies for a year to new wireless customers. The July 11-17 joint promo with movie ticketing firm Fandango.com mails consumers a certificate with a unique code that can be redeemed online once every 30 …

• Live from NCDM: Time Inc. Still Make Outbound TM Work

  Time Inc. is cautious about contacting subscribers to its various titles via outbound telemarketing. Technically, the publisher is allowed to call readers

• AT&T Wins $1.8 Million Networking Contract for K/P Corp.

  K/P Corp., a direct marketing company, has signed a $1.8 million, two-year contract with AT&T, Bedminster, NJ, for hosting a wide area network program

• American IDC Introduces World Wide Marketing Campaign with USO

  American Interactive Digital Channels Corp. (American IDC) is kicking off an international marketing campaign with the United Service Organizations (USO).

• Agencies

  Presidential Election Cycle to Yield Unprecedented Level of E-mail Spam

  MailFrontier, an anti-spam and e-mail security provider, has forecasted that more than 1.2 billion political spam e-mails will reach the inboxes of registered

• List and Database News

  The Paragon This list contains 593,162 last-12-month buyers from this direct marketer of collectibles. Selections: Dollar amount, gender, state/SCF/ZIP

• Live From NCDM: Multi-Million Piece Mailing to Support Sallie Mae Launch

  A multi-million piece direct mail campaign will drop next month to help launch Tutition Answer, a new student loan product from Sallie Mae. The credit-based

• CrossMedia Services Appoints Bob Armour to VP of Strategic Initiatives

  CrossMedia Services Inc., a Web-based marketing provider for national and local retailers, recently appointed Bob Armour to the position of vice president

• Letters to the Editor

  : Interesting proposition. I just returned from a freshman orientation