Chief Marketer Staff

• Marketing to Youths Could Result in Backlash

  Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the

• Wisconsin Officials Seek to Reinstate Penalties for No Call List Violators

  Gov. Jim Doyle and Sen. Jon Erpenbach seek legislation to reinstate a $10,000 penalty for violators of the state’s model No Call List and restore the

• Unica Sees Solid Operating Performance

  Unica Corp., a marketing management provider, achieved more than 50% year-over-year revenue growth, profitability and positive cash flow from operations

• Medco Launches Nationwide Education Campaign

  Medco Health Solutions Inc., Franklin Lakes, NJ, has launched the first national branding campaign in the company’s history to educate health plan and

• Digitas to Acquire Modem Media

  Digitas Inc. and Modem Media Inc. have signed a merger agreement under which Boston-based Digitas will acquire Modem Media, Norwalk, CT, in a stock-for-stock

• Live From the Business Mailer’s Co-op: Tips for Building E-Zines

  Marketers who want to develop e-zines — a.k.a. online newsletters — would do best just to launch them quickly, despite imperfections, and smooth them

• Live From the Business Mailer’s Co-op: DM to Hit $3 Trillion By 2007:

  Direct marketing sales will hit $3 trillion and grow annually by 9% by 2007, outpacing the rest of the U.S. economy which is expected to increase by 5%

• Actors Help Political Group in Ohio

  Martin Sheen, who plays a liberal Democratic president on “The West Wing,” will host an Aug. 14 fundraiser in Cleveland for an Ohio-based campaign against

• Subway Aims $35 Million at Childhood Obesity; Jared’s Back

  In response to the childhood obesity epidemic sweeping the nation, Subway has invested between $25 to $35 million, or 20% of its national advertising budget, to raise awareness and educate communities on the need to prevent and treat childhood obesity. …

• Top Brands Sponsor New Las Vegas Monorail

  Three top brands, Nextel, Paramount and the Hansen Beverage Co., have signed on to sponsor individual trains in a Las Vegas monorail system that opens to the public today. Nine trains, each with four cars, were up for grabs for marketers to dress up …