Chief Marketer Staff
-
AccuData America’s AccuDataLists.com Debuts
AccuData America has launched AccuDataLists.com, an online tool designed for small business owners who may not be comfortable with complicated list selection
-
Roman Moves Consumer Files to Walter Karl
All consumer postal files have been moved from Edith Roman Associates to Walter Karl Inc. This follows the recent transfer of business files from Walter
-
Loose Cannon: Little Boys Trying on Men’s Clothing
How ironic that right on the heels of the National Center for Database Marketing conference came two reports on data-based government programs. Both of
-
Agencies
Live from the Donnelley Privacy Forum: Case Studies in E-mail Management
How are companies faring under Can-Spam? Pretty well if they were doing the right thing before its passage. So said panelists at Donnelley’s Information
-
Sportsman’s Guide Expects Record Online Sales
The Sportman
-
Catalog Honors Reagan and Iraq War
Brigade Quartermasters Ltd., a Kennesaw GA-based military and law enforcement gear and clothing cataloger, sacrificed more than 10 pages of catalog space
-
Live from the Donnelley Privacy Forum: The Limits of Search
Search engine marketing may be commanding an ever-increasing share of the marketing dollar while producing measurable results. But it is “notoriously
-
Agencies
Live from the Donnelley Privacy Forum: Jury’s Still Out on Can-Spam, Panelists Say
Consumers feel that the FTC’s do-not-call rule is a success because it has cut down on unwanted calls. That’s not the case with Can-Spam. “The view of
-
Live from the Donnelley Privacy Conference: How DMers Are Coping with Legislation
Cheer up. That wave of privacy legislation that hit last year may not be as bad as you thought. Many companies were ready for it, and others have used
-
Medco Launches Nationwide Education Campaign
Medco Health Solutions Inc., Franklin Lakes, NJ, has launched the first national branding campaign in the company’s history to educate health plan and