Chief Marketer Staff

• Agencies

  Kids’ Contest Focuses on Hometowns

  To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what’s cool where they live. After students have learned what makes their hometown …

• NetZero Touts its Service Via Drink Cups

  Internet provider NetZero is promoting its services via entertainment programming discs packaged into drink cup lids and distributed to consumers nationwide beginning this summer. Several limited edition discs featuring pop music as well as NetZero …

• Agencies

  Ecko Trolls Malls for Talent

  Apparel marketer Ecko Unltd. is running a 10-city mall tour to find models for its upcoming print ads. The American Dreams Model Search and Mall Tour began July 10 and runs through Sept. 18. Consumers visit the American Dreams center to audition for …

• ChevronTexaco Global Lubricants Hits Hispanic Market

  ChevronTexaco Global Lubricants hopes to reach out to the growing Hispanic trucking community, which constitutes 15% of the nation’s 3.2 million truck drivers, by instituting bilingual labels on most of its commercial products within North America, …

• Agencies

  JPMorgan Chase Sponsors Leadership Day

  Young tennis fans from the Los Angeles area got a lesson from industry leaders on the business of tennis yesterday at the JPMorgan Chase Leadership Day for Kids, which was held during the JPMorgan Chase Open at the Home Depot Center in Carson, CA. …

• News Briefs

  JACK MORTON WORLDWIDE: New York City, will absorb marketing shop Sports & Entertainment Matters, Boston. Founder Soosie Lazenby becomes VP-strategic brand marketing at Jack Morton. Sports & Entertainment Matters works with consumer brands and represents …

• Sony and BMG Join Forces; 2,000 Jobs to be Cut

  Sony Music and Bertelsmann Music Group (BMG) merged Monday creating the world’s largest music company in terms of market share. The European Commission approved the deal without imposing any conditions, ruling that the merger would not harm the …

• Agencies

  Destiny’s Child to Play for Pepsi Billion Game Show

  Destiny’s Child will perform this fall for the Pepsi Play for a Billion TV game show. One song from the group’s first performance in nearly two years this summer in Los Angeles will air exclusively on the Pepsi show set for Sept. 12. The group will be …

• 7-Eleven Touts Spider-Man Milk

  7-Eleven Stores is running a two-for-one deal on Spider-Man flavored milk. The account-specific promo, from beverage marketer Bravo! Foods International Corp., attaches instant-redeemable coupons to 16-oz. bottles of the vitamin-fortified milk. The …

• Kraft Adopts Sell-Through Trade Spending

  Kraft Foods has revamped its trade-promotion practices as part of the “strategic growth plan” begun in January. Kraft gave investors a six-month update on the four-part plan earlier this week. The top priority is to build brand value, and to do that, …