Chief Marketer Staff

• Loose Cannon: Where the Rubber Plant Meets The Road

  Last week, I wrote about the Department of Homeland Security

• Octagon Banks On Finch

  During every Olympics, one member of Team USA comes out of nowhere to become the nation’s golden child — the athlete who captures a Gold Medal and become the symbol of the Games. And with that fame comes endorsement opportunities on top of endorsement …

• DHL Teams with Miami Dolphins and Pro Player Stadium

  Express delivery and logistics company DHL has signed a two-year deal to be the Official Express Delivery Provider of the Miami Dolphins and Pro Player Stadium. The deal runs through the completion of the 2005 NFL season. The wide-ranging agreement will …

• NY Bank Gives Gas

  First Niagara Bank acknowledges high gas prices with a summer promotion giving away gas. The Free Checking Free Gas campaign gives gift cards to consumers who open a Totally Free Checking account. Customers who opt for direct deposit into their account …

• Loews Cineplex Taps New VP-Marketing and Promotions

  Paul Frankel has joined Loews Cineplex Entertainment Corp. as VP-marketing and promotions effective immediately. Frankel is responsible for the development and execution of national promotional platforms as well as the development of market-specific …

• News Briefs

  MTV NETWORKS: has tapped Judy McGrath as the new chairman and CEO. McGrath is assuming the role from Tom Freston who has been appointed Viacom’s new co-chief operating officer. MTV Networks Operations and Sales Chief Mark Rosenthal was not offered the …

• Beanies are Back at McDonald’s

  To commemorate the 25th anniversary of the Happy Meal, McDonald’s is bringing back a coveted premium: The Beanie Baby. Beginning July 23-Aug. 19 Ty Teenie Beanie Babies will be handed out with Happy Meals. This time, the Beanies will reincarnate …

• Coca-Cola Extends Deal with Lance Armstrong for Dasani

  Coca-Cola has renewed its partnership with Lance Armstrong to promote its bottled water brand Dasani. The deal runs through 2006 and involves a number of marketing and promotional activities. “The decision to re-sign with Lance was an easy one,” said …

• Wal-Mart Offers Apparel Via the Web: Take Two

  After a failed attempt at selling apparel online three years ago, mass-merch giant Wal-Mart is gearing up to sell clothing via its Web site once again beginning this month. Apparel will be offered under 15 different brands in regular and special sizes …

• KFC Threatens Boycott of Plant After Alleged Chicken Abuse

  KFC said it would stop buying chickens from a West Virginia plant if the alleged abuse of birds there was not stopped, calling acts in a secret videotape of the mishandling “appalling”. After suspecting ongoing slaughterhouse abuse, the People for …