Chief Marketer Staff

• LLKFB Names Three Executive Vice Presidents

  LLKFB, the direct marketing agency, has named Claire Hassid executive vice president/ chief marketing officer; Mitch Ratliff, executive vice president,

• E-Mails Sent on Monday Get There, Says ReturnPath

  Permission-based marketing e-mails sent on Mondays have a higher deliverability success rate than any other day of the week, according to a new ReturnPath

• Loose Cannon: Where the Rubber Plant Meets The Road

  Last week, I wrote about the Department of Homeland Security

• Blair to Eliminate Crossing Pointe Catalog

  Blair Corp. plans to stop publishing its Crossing Pointe catalog early next year. The recent elimination of unprofitable circular mailings and reduced

• Loose Cannon: Where the Rubber Plant Meets The Road

  Last week, I wrote about the Department of Homeland Security

• Australian Minister Wants to Ban Real Estate Mail

  An Australian official wants to ban direct mail offering real estate. Stephen Robertson the natural resources minister for the Australian state of Queensland,

• Puritan Pride’s Sales Drop

  NBTY Inc. reported a 14% decrease in third-quarter revenue to $53 million for its Puritan Pride operations, compared with the same period last year. The

• DRTV Campaign to Target Mexican Diabetics

  Biotech Holdings Ltd. of Richmond, British Columbia, Canada is finalizing media buys for a direct response television and radio campaign in Mexico to

• List and Database News

  Marketernet Marketernet LLC has unveiled a master file with the names of 110 million consumers, including 45 million records with telephone numbers. Records

• Verizon Files Cell Phone Spam Lawsuit

  Verizon Wireless has filed what may be the first anti-spam lawsuit against 51 individuals who allegedly sent millions of unsolicited text promotions to