Chief Marketer Staff, Author at Chief Marketer

Agencies

IOS 8 Offers New Ways to Interact With App Users

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

Agencies

Have You Tried Just in Time Marketing?

Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.

4 Key Factors for Success as a CMO

A new study can help CMOs understand how to be more successful both on the job and when looking for a position.

Agencies

Sephora Heads to Australia with a Smart Marketing Strategy

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

Agencies

Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

Agencies

Jack Daniel’s is Back with its Photo-Sharing Campaign

This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”

Mobile

BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

Social

Why is Facebook’s “Pages to Watch” Important?

Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.

Agencies

Optimizing Lead Gen Efforts With Killer Calls to Action

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.

Are You Using Tech Solutions to Boost Your Marketing ROI?

Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions.