Chief Marketer Staff
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4 Key Factors for Success as a CMO
A new study can help CMOs understand how to be more successful both on the job and when looking for a position.
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Agencies
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
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Agencies
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
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Agencies
Jack Daniel’s is Back with its Photo-Sharing Campaign
This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”
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Mobile
BIC Asks for Writing Samples in New Mobile Campaign
BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.
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Social
Why is Facebook’s “Pages to Watch” Important?
Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.
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Agencies
Optimizing Lead Gen Efforts With Killer Calls to Action
Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.
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Are You Using Tech Solutions to Boost Your Marketing ROI?
Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions.
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Looking for a Marketing Automation Provider? Here’s 3 Things You Need to Know
Here are three things to consider when choosing a marketing automation provider.
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Social
Pinterest Offers Self-Serve Promoted Pins
Pinterest offers a new self-service paid option, “promoted pins” for businesses that don’t have the dollars for large display ads.
