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Chief Marketer Staff

  • Affluent Consumers Prefer Dining, Travel: Survey

    Rich people are busy people who like to relax by traveling and eating out, according to a survey sponsored by American Express. Most affluent consumers (59%) prefer to spend discretionary money on fine dining and travel, rather than buying things. They …

  • American Greetings and Nickelodeon Roll Out Nickspressions

    Nickspressions, a new collection of communications products for children ages six through 12, hits store shelves this month by way of a partnership between American Greetings and Nickelodeon. Nickspressions help kids express themselves Free Greetnicks …

  • News Briefs

     

  • Majority of Consumers Mistrust Sweeps and Contests: Survey

    Marketers in the business of using games, sweeps and contests have a few hurdles to jump when it comes to assuring consumers that these promotions are legitimate, non intrusive and that their privacy will be protected, according to a recent survey.

  • Playing into Their Hands

    Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That’s a lot of playtime—and for sweepstakes, a lot of game pieces to distribute.

    Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.

  • USPS to Spend $300 Million on New Scanning Equipment

    The U.S. Postal Service has signed a multi-year ordering agreement with Motorola for a new generation of hand-held scanning devices, which helps the USPS

  • Direct Marketing Leads Harte-Hanks Second Quarter Fortunes

    Harte-Hanks Inc. generated second quarter net income of $25.5 million, a 10.7% jump from the $23.1 million it realized a year ago. The company’s operating

  • FTC Policy Planning Director to Leave

    Todd Zywicki, director of the Federal Trade Commission

  • LLKFB Names Three Executive Vice Presidents

    LLKFB, the direct marketing agency, has named Claire Hassid executive vice president/ chief marketing officer; Mitch Ratliff, executive vice president,

  • New Products and Services

    Disconnect Removal Service: identifies phone numbers that have been recently disconnected from do-not-call lists and reassigned to other people– Data