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Chief Marketer Staff

  • The WB Offers Sneak Previews on AOL TV

    TV enthusiasts will be able to get a sneak preview of The WB’s new series Jack & Bobby even before it hits the small screen by way of a partnership between AOL and Warner Bros. Television. AOL for Broadband subscribers will have access to a commercial …

  • 7-Eleven Launches Glow-in-the-Dark Novelty

    7-Eleven is touting glow-in-the-dark popsicles. Frozen glow sticks The c-store chain is the exclusive retailer for the frozen novelty that was first introduced at festivals and fairs in 2002. 7-Eleven launched Lick’Em Lights nationally this month. The …

  • Puma Forms Bike Racing Team

    Puma North America has formed Team Puma, a select five-member bike racing team comprised of elite New York City bike messengers who will compete in both alley cat and velodrome races around the country. Team Puma was formed at Puma Messenger Tuesdays, a …

  • Song Dangles Guitars, iPods for Fall Travel

    Delta Air Lines’ discount carrier Song is offering guitars and iPods to travelers booking for fall. The Song’s Salute to 50 Years of Rock ‘N Roll promo plays off the airline’s name and its emphasis on in-flight entertainment. Song will give an Epiphone …

  • Premiere Launches Marketing Service for Radio, TV and Cable

    Premiere Radio Networks has formed Premiere Innovative Marketing Group (P.I.M.G.), a new division dedicated to creating customized marketing and sales promotion solutions for radio and TV stations, as well as cable services. P.I.M.G.’s marketing …

  • ID Media Adds Five

    ID Media, New York City, added five staffers to the direct-response media firm’s Los Angeles office. Jay Knott and Andrew Garber become account supervisors. Knott had been consolidated print supervisor for Carat USA, Irvine, CA, and Garber was director …

  • Scholastic At Home Selects Singer Direct as Insert Media Broker

    Scholastic at Home, New York, recently has named Singer Direct, a leading direct marketing agency based in Scarsdale, NY, as its insert media broker on

  • Click Fraud Can Make Search Engine Advertising Expensive

    Paying for placement on search engines can offer a good return on investment. However, click fraud could make such advertising more expensive, according

  • Telemarketing Scam Uses Grant Offers to Steal Personal Information

    Attorney General Jay Nixon is warning Missourians to beware of a new telemarketing scam designed to steal a person

  • Cox Target Media Decides to Stay in Pinellas County

    Cox Target Media has decided to stay in Florida versus moving its printing operations to a site near Atlanta, home to parent company Cox Enterprises Inc.,