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Chief Marketer Staff

  • Deluxe Reports Net Income Increase

    Deluxe Corp. reported net income of $46 million for the second quarter, up from $44.9 million last year. The direct marketing and check printing firm

  • The DMA Urges Industry to Comply with Sender ID

    Not only will compliance with Sender ID help direct marketers remain competitive as more companies adopt the technology, it will protect them from the

  • Reader’s Digest Reports Income Gain

    The Reader’s Digest Association Inc. reported net income of $12 million for the quarter ended June 30, an improvement over a net loss of $13 million last

  • Cox Communications Income Drops

    Cox Communications Inc. reported net income of $62.7 million for the second quarter, down from net income of $117.7 million last year. The Atlanta-based

  • Man Sentenced for Internet Fraud

    A New Hampshire man has been sentenced to one year in prison for bilking Internet buyers of computer equipment, according to wire service reports. Daniel

  • List and Database News

    Friendship House Catalog Buyers This file contains 71,824 buyers from this music catalog. The source is direct mail. Selections: Amount purchased, credit

  • Michigan Group Joins Court Fight Over Web Liquor Sales

    A group of health, safety and education groups from across the nation have signed an amicus curiae brief supporting Michigan’s appeal to the U.S. Supreme

  • New Products and Services

    Targeted Customer Acquisition: helps consumer packaged goods marketers acquire customers and track product sales via email campaigns

  • RFID Loyalty Cards Debut this Fall

    RFID technology comes to loyalty cards this fall when Midnight Auto Franchise Corp. launches cards with radio-frequency identification (RFID) capability for its All Night Auto stores. A consumer’s transactions and loyalty data will be stored on a single …

  • Yahoo Messenger Dangles a Hoobastank Backyard BBQ

    Yahoo Messenger and Launch, the music destination on Yahoo, have teamed Hoobastank entertains Yahoo’s contest winners up to give one Hoobastank fan a chance to get together for one night of grilling, great music and a chance to hang with their friends …