Chief Marketer Staff
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Agencies
This Year’s Model
Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with
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Road Trip
Once upon a time, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the
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Missing the Medium
A woman is walking through London’s Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a
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Agencies
Constructing a Marketing Tool Kit
By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more
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ROI Real-Time
It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge
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Agencies
Show it Off!
Nothing adds zing to a corporation’s trade show presence like a live and often very lively special event. So say design pros along with their savvy marketing
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Man Sentenced for Internet Fraud
A New Hampshire man has been sentenced to one year in prison for bilking Internet buyers of computer equipment, according to wire service reports. Daniel
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List and Database News
Friendship House Catalog Buyers This file contains 71,824 buyers from this music catalog. The source is direct mail. Selections: Amount purchased, credit