Chief Marketer Staff

• Zones Reports $124 Million in Sales

  Zones Inc. reported second-quarter sales of $124 million, compared to $119 million for the same quarter last year. The quarter ended June 30. The Auburn,

• Agencies

  Opportunities and Challenges

  Participants: Tim Barlow, vice president, list services group, VentureDirect Worldwide Bob Castle, marketing consultant Lynne Decker, vice president,

• Galls Says It Is Cooperating with Federal Investigation

  Galls Inc., a mail order company that provides equipment and apparel to law enforcement, fire fighters, emergency medical workers and security personnel,

• Agencies

  Cross-pollinating

  Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

• Agencies

  Howdy, Pardners

  Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

• Agencies

  Learning How to Cope

  Cheer up. The wave of privacy legislation that hit last year may not be as bad as you thought. Many companies were ready for it, and others have used

• Xtra

  7/15 In response to the childhood obesity epidemic sweeping the nation, Subway has invested between $25 to $35 million, or 20% of its national advertising

• Agencies

  Tribal Council

  Taking a page from the book of this year Direct broke its annual list roundtable into two tribes, one focusing on consumer list marketing and the other

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  Pinheads Unite!

  With the 2004 Athens Olympic Games upon us, I’m reminded of my own brush with Olympic glory in 1984. Of all the things I’ve seen in thirty-two years in

• Agencies

  Tales of Lost Trust

  Consumers can lose trust in marketers because the marketers have systems in place for their own convenience instead of the consumer’s. My son is going