Chief Marketer Staff

• Agencies

  Gateway Learning Settles Privacy Charges

  Gateway Learning Corp. has settled Federal Trade Commission charges that it violated federal law when it rented consumers’ personal information to direct

• List and Database News

  Offline Advantage Datran Media LLC has assembled online inquiries and transactional records to build the Offline Advantage database. This universe of

• NextMark Improves Online Services

  NextMark Inc. has significantly increased the speed of recently introduced online list rental account management features by tweaking the computer software

• Agencies

  Survey Marketer’s Mailing Gets 15% Response

  A company that conducts customer satisfaction surveys for automobile insurance firms and repair shops got a 15% response to a three-part mailing it sent

• JPMorgan’s Call Centers Embroiled in Lawsuit

  JPMorgan Chase & Co. has been accused in a lawsuit of violating the Fair Labor Standards Act at call centers at least 11 states. The financial services

• Full Steam Ahead

  Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

• Agencies

  Tips From Professionals

  If you want to enjoy a burst of self-confidence, read the bylined articles by in some of the trade magazines. (Not this one, for heaven’s sake.) Who was

• Kids with Lemons

  One piece of parenting advice I heard years ago has done more for the neighbors’ kids than my own. The advice is this: Stop at every lemonade stand you

• Agencies

  Dixie Chic

  I’m afraid the folks at the American Civil Liberties Union have not been reading The Makeover Maven. They have chosen to spend millions of dollars on

• Agencies

  You Are What You Buy

  We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes