Chief Marketer Staff

• NextMark Improves Online Services

  NextMark Inc. has significantly increased the speed of recently introduced online list rental account management features by tweaking the computer software

• Agencies

  Dear Mr. Greco

  To John Greco: Congratulations on your appointment as president of the Direct Marketing Association. As a dues-paying member, I’d like you to do something

• Agencies

  You Are What You Buy

  We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

• Agencies

  Prospect Modeling Works for Telecom Firm

  Thanks in part to prospect modeling, Birch Telecom’s teleservices sales have grown in three years to account for 20% of its business. Birch, a Kansas

• Loose Cannon: Jargon, But Not Forgotten

  New York City sanitation engineers (that

• Revving Its Engines

  U.S. GASOLINE PRICES are at an all-time high, so it would take the ultimate promo to make filling the tank fun instead of a necessary evil. Shell Oil

• Agencies

  Adding Value

  Participants: Dennis Bissig, president, Mokrynski & Associates Bob Castle, marketing consultant Kathy Duggan-Josephs, president, D-J Associates Fran Golub,

• Agencies

  Road Trip

  ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe’s message. Then on-the-street marketing joined the

• Agencies

  Tales of Lost Trust

  Consumers can lose trust in marketers because the marketers have systems in place for their own convenience instead of the consumer’s. My son is going

• ROI Real-Time

  It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge