Chief Marketer Staff

• Agencies

  DIRECT listline

  NEW LISTS National Geographic Seniors This file identifies more than 1.2 million National Geographic magazine subscribers and National Geographic Society

• Agencies

  Pinheads Unite!

  With the 2004 Athens Olympic Games upon us, I’m reminded of my own brush with Olympic glory in 1984. Of all the things I’ve seen in thirty-two years in

• Agencies

  Customer Bait

  Lost: Diamond tennis bracelet, probably at Costco. This local classified ad is a perfect illustration of the crossover consumer we have become, comfortable

• Agencies

  Tales of Lost Trust

  Consumers can lose trust in marketers because the marketers have systems in place for their own convenience instead of the consumer’s. My son is going

• Texting: Ultimate Loyalty Tool

  Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

• List and Database News

  Offline Advantage Datran Media LLC has assembled online inquiries and transactional records to build the Offline Advantage database. This universe of

• DoubleClick Tracks $2 Billion in Sales

  DoubleClick Inc. reported it matched 520 million mail records with transactional data to identify the source generating responses for more than $2 billion

• Agencies

  The Confidence Game

  Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

• Marketing Services

  Concord Litho Group, Concord, NH, promoted Shawn Macey to production manager, Willy Burnell to digital prepress supervisor and Chris Lefort to the newly

• Agencies

  Database Budgets Are on the Rise

  Fifty-nine percent of database marketers surveyed in June by Forrester Research report that their budgets were up, and 63% expect increases for 2004.