Chief Marketer Staff

• letters

  Language barrier Thank you for the article on Hispanic-American consumers . Your readers may not know, however, that many of these consumers’

• Agencies

  Customer Bait

  Lost: Diamond tennis bracelet, probably at Costco. This local classified ad is a perfect illustration of the crossover consumer we have become, comfortable

• Licensed products still prevail

  SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

• Agencies

  Rovelstad to Head AccuData America

  Veteran database marketing executive Lynn Rovelstad has been named president of AccuData America. She replaces Bob Sher, who had served as interim president

• Agencies

  Dixie Chic

  I’m afraid the folks at the American Civil Liberties Union have not been reading The Makeover Maven. They have chosen to spend millions of dollars on

• Kids with Lemons

  One piece of parenting advice I heard years ago has done more for the neighbors’ kids than my own. The advice is this: Stop at every lemonade stand you

• Agencies

  Database Budgets Are on the Rise

  Fifty-nine percent of database marketers surveyed in June by Forrester Research report that their budgets were up, and 63% expect increases for 2004.

• Galls Says It Is Cooperating with Federal Investigation

  Galls Inc., a mail order company that provides equipment and apparel to law enforcement, fire fighters, emergency medical workers and security personnel,

• Agencies

  Time Inc. Limits Its Telemarketing

  Time Inc. has seen the number of usable phone numbers on its master file shrink from 18 million to 5 million, in part because of the Federal Trade Commission’s

• JPMorgan’s Call Centers Embroiled in Lawsuit

  JPMorgan Chase & Co. has been accused in a lawsuit of violating the Fair Labor Standards Act at call centers at least 11 states. The financial services