Chief Marketer Staff
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Martha Stewart Living to Significantly Cut Back DM Operations Amid Job Cuts
Martha Stewart Living Omnimedia will reduce the scope of its direct marketing operations, focusing primarily on its
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Borders Names Michael A. Tam Senior VP of Marketing
Michael A. Tam was tapped to be senior vice president of marketing for Borders Group, Ann Arbor, MI. His appointment is effective Aug. 23. He will report
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Direct Media Launches Broker Order Status Mechanism
Direct Media Inc. has debuted an e-mail notification service that sends a message to brokers upon receipt of their list clearance or rental order. Once
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Advertising.com Opens Los Angeles Office
Adverstising.com, an interactive marketing services firm, has opened a Los Angeles sales office. Jack Macleod has been promoted to senior sales director,
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Ask Jeeves, Citysearch Join to Expand Local Search Options
Ask Jeeves Inc. has inked a deal with Citysearch under which Ask Jeeves will license Citysearch
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Live from eTail 2004: Bombay Co. Focuses on Growing, Tracking E-mail Database
The Bombay Co. is using an integrated direct marketing campaign to not only increase customer traffic at its brick and mortar stores, but to show the
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Live from eTail 2004: Segmenting and Targeting Your Customer Base
Breaking down a company
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List and Database News
TransWorld Motocross This motocross enthusiast publication boasts 44,834 active subscribers. The publication appeals to both those new to the sport as
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Agencies
Live from the IMA Executive Summit: Action Plan Addresses Criticism of Incentive Show
An action plan has been put in place to rebuild the Incentive Show after a steady decline in attendance by both attendees and exhibitors drew criticism from the Incentive Marketing Association. Donna Oldenburg, show director for VNU Expo, which produces …
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Agencies
Live from the IMA Executive Summit: A New Gift Card with Multimedia Capabilities
There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …