Chief Marketer Staff

• New Products and Services

  Site Advance 3.0: An updated Web analytics system with upgraded reporting and measurement functionalities– DoubleClick Inc., New York.

• Mary Good Elected to Acxiom Board

  Mary L. Good, an advisor to four U.S. presidents and former under secretary for technology for the Technology Administration in the U.S. Department of

• Vanity Fair to Use Hispanic Shared Mail Program

  Vanity Fair Inc. is promoting its Vassarett intimate apparel brand through Cupones y Consejos, a shared mail program. Vanity Fair will be featured on

• Live from eTail 2004: The Importance of Good E-Commerce Partnerships

  The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers.

• Dean Foods Consolidates $1.1 Billion Business

  Dean Foods Co. will consolidate its three businesses to better leverage its scale and grow its dairy and soy milk brands. The Dean National Brand Group, Horizon Organic and White Wave businesses project combined 2004 revenues of $1.1 billion; revenues …

• Agencies

  DTour Live Back in Simon Malls, Women’s Tour Debuts

  This month, Simon Malls has launched marketing events targeting teens and women: Simon DTour Life is a fusion of teen music and brands and Simon Mall for You is a tour about relaxation, fashion and rejuvenation for women. Simon DTour Live visits 25 …

• Agencies

  Live from the IMA Executive Summit: Update on Gift Card Legislation

  Legislation regulating gift cards continues to be enacted, adding to an already confusing array of laws that often vary from state to state. “You have a real mish mash of rules,” said Incentive Federation attorney George B. Delta. Delta outlined a …

• White Castle Feeds Kids’ Minds

  White Castle is gearing up for the back-to-school season by filling the minds of children in the Windy City rather than their stomachs. On Aug. 7, three Chicago White Castle locations will distribute a total of 4,000 backpacks full of school supplies to …

• Agencies

  MasterCard Woos Freshmen at Bed, Bath & Beyond

  MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). …

• Everlast Outfits NBC’s The Contender

  Everlast Worldwide Inc. has partnered with reality TV powerhouse Mark Burnett Productions, DreamWorks LLC and Foot Locker to supply boxing equipment, active wear and athletic shoes for the upcoming reality show, The Contender airing this fall. As part …