Chief Marketer Staff
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News Brief-Nerf
Nerf brand has launched the “Battle of the Ads” contest for kids to show off new ways to show off their creativity, athleticism, and teamwork
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Agencies
Firearms, Ammo And Smaller Catalogs Boost Cabela’s Fortunes
One year ago, outdoor supply firm Cabela
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Comparing Catalog and Online Lifetime Value
Life-Time-Value (LTV) is the value of all of the purchases a given customer has made to-date plus the value of the purchases this same customer is likely to make (discounted for present value).
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Agencies
DMA CEO On Rival Orgs, Outreach and A Flats Rate Scheme
In the second part of Direct Newsline
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Email
The Sum of the Parts, Part 2: Why Capture Data?
Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.
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Agencies
DMA Head On Member Levels, Digital Expertise And Staff Changes
In an exclusive interview, Direct Marketing Association interim president and CEO Robert
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Agencies
Recency Modeling a Beautiful Thing for Discount Beauty Center
Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
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DMA Board Picks Eisen as Treasurer
The Direct Marketing Association’s board of directors has tapped board member Glenn S. Eisen to serve as its treasurer. While the DMA had not formally announced his new position at deadline, a DMA Web site page lists him as treasurer.
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Delivery Agent Acquires the Band
Delivery Agent Inc., an online marketing and entertainment services company, has acquired the Band, an interactive marketing agency.
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People in the News
Eightfold Logic and Marketing IQ have both made changes to their management staffs.