Chief Marketer Staff

• Agencies

  Martha Scales Back on DM

  Web site will focus on how-to rather than e-commerce

• Clearing the Hurdles

  Marketing across consumers’ mobile phones is beginning to gain traction in the U.S., but it is not all smooth sailing. Hurdles remain: consumer acceptance

• Agencies

  Online Program Beautifies Nivea’s Prospecting

  Company is early adopter of CoolSavings

• Agencies

  Uncle Sam Wants You

  Bill Clinton, speaking at the Donnelley Privacy Forum in July, argued that 9/11 could have been prevented if the government had been able to scour the

• Narrowing the Field

  STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

• Thin Ice?

  The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old

• CREATIVE SHOWCASE BASS REVS UP PEACH STATE

  CLIENT Bass Ale (Labatt USA)AGENCY EastWest Creative, New York Bass Ale’s U Can Win Giveaway leveraged the brand’s appeal by partnering with a British

• Agencies

  Galls’ Export Practices Under Investigation

  B-to-B marketer allegedly failed to obtain proper licenses

• Agencies

  Carlson’s Loyalty Troika

  Three outreach efforts strengthen Gold Points Reward Network

• Krispy Kreme Causes Controversy in Florida Schools

  Krispy Kreme’s long-standing program that rewards kids’ good grades with donuts has come under fire by watchdog group Commercial Alert that claims the program exploits children. “Maybe Krispy Kreme should offer free coupons for insulin and syringes to …