Chief Marketer Staff
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Read This Now! Or Else!
I’m ashamed to admit it, but I sometimes read my mail right over the recycling bin. It saves me from having to gather up the
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Unforgettable Branding = Memorable Slogans
Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often
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College Try
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,
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letters
Rod Taylor’s Backward Glance at P&G’s (infamous) Oxydol Circus generated fond recollections from the daughters of producer J.T. Hetzer. Dad was a showman
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Setting Standards
Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)
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The Search Is On
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
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Employing The Power of P&I
As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the
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Unbridled Horse Sense
Back in the day, segmenting horse racing fans was easy: The big winners took a cab home from the track and the losers used public transportation.
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Outside the Box(y)
Historically, many consumers’ perceptions of Volvos likely mirrored those of Dudley Moore in the movie Crazy People. Moore’s character played an advertising