Chief Marketer Staff

• Yahoo and Valassis Team on Local Advertising

  Yahoo Inc. and Valassis, a direct marketing services company, has joined forces to deliver local-market traffic for Valassis

• People in the News

  Adenyo and MerchantCircle have both added to their executive teams.

• Agencies

  Nissan’s New Leaf Aligns with Healthy Lifestyles

  Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric

• DQ Seeks Online Fan Videos for Blizzard Birthday

  Cameras are now rolling in the next phase of Dairy Queen’s year-long celebration of the DQ blizzard’s 25th anniversary. Specifically, Blizzard fans are being asked to record a short film offering a musical birthday tribute to the popular menu item

• Huggies Funds Moms with Big Product Ideas

  Kimberly-Clark’s Huggies brand is tapping into the product development skills of its mommy advocates and building brand links at the same time with a new program, Huggies MomInspired

• News Brief-KidzBop.com

  KidzBop.com a social networking and video sharing Web site for kids, and Chronicle Books have launched “The Totally Weird Super Contest” to support the latest release in the publisher’s best-selling Worst-Case Scenario series

• Agencies

  USPS Merges Shipping Units, Taps Reblin As New VP

  The U.S. Postal Service has consolidated its expedited-shipping and ground-shipping units into its new shipping services group

• Q&A: Making Facebook Work for Your Brand

  Marketing expert Monica C. Smith answers few questions about the dos and don’ts of establishing a Facebook presence for a company’s brand.

• Agencies

  Broker’s Roundtable: Is Mail-Date Protection Still Important?

  Welcome to Broker’s Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• Agencies

  Kraft Singles Steps Up for Second Minor League Ball Promo

  For the American pastime, some love from the big name in American cheese. For the second year in a row, Kraft Foods is partnering its Kraft Singles